Data

  • Create business planning and customer simulation 
  • Provide data analysis and business insight in depth to support fulfilling brand strategy and business target. 
  • Develop regular and ad-hoc reporting 
  • Support cross functions for their data requests. 
  • Manage customer research

 

O+O and innovation 

  • Initiate innovative projects with Corp and division CMO team to explore new approaches for CRM. 
  • Develop O+O strategy including Omni-channel customer engagement, CRM media retargeting, etc. 

 

Touch point management

  • Develop CRM tool with friendly features to support operations
  • Build and optimize CRM system and BI platforms in collaboration with IT teams. 

 

Qualification:

  • Strategic thinking and detailed execution. Strong business and data sense. 
  • Good will of learning and quick learning. Be agile. Good at communication
  • Has basic technical knowledge 
  • Prefer brand CRM experience. Digital capability is a plus.  
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