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Join us at L’Oréal, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. Together, we tackle big challenges while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together!
Job Title: Marketing & Communication Team Manager – Giorgio Armani Beauty - Luxe Division
WHO WE ARE:
In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our Division has an unrivalled portfolio of 23 aspirational brands (Yves Saint Laurent, Khiels, Lancôme, Prada, Aesop, and Urban Decay to name a few) and an incredibly talented team of 28k experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
A DAT IN THE LIFE:
As the Marketing & Communications Team Manager for Armani Beauty Korea, you will be the primary architect of the brand's strategic growth and prestige positioning in one of the world's most dynamic beauty markets. We are seeking a visionary leader to orchestrate integrated 360 campaigns, seamlessly harmonizing global brand DNA with local relevance to drive market share. You will lead a high-performing team and leverage data-driven insights to optimize the product portfolio, ensuring Armani Beauty remains at the forefront of the Korean luxury landscape while delivering long-term profitability.
Strategic Leadership & Brand Development:
- Develop and implement a comprehensive brand strategy: Define Armani Beauty's strategic marketing direction in Korea, clarifying priorities, target audience, and competitive positioning to drive market share and business growth. This includes aligning local market nuances with the global brand vision.
- Lead the development and execution of integrated marketing and communication plans: Oversee all aspects of marketing campaigns, ensuring global brand consistency while adapting messaging and activations for local relevance and resonance within the Korean market.
- Portfolio Management: Guide the product portfolio strategy, including new product launches, hero product lifecycle management, and ongoing portfolio animation, with a data-driven approach to maximize impact and profitability. This includes understanding the Korean beauty landscape and anticipating trends.
- Market Intelligence & Consumer Insights: Continuously analyze consumer behavior, market trends, and competitive activities within the Korean beauty market. Share key findings with global and regional teams to discuss product development and campaign strategies, ensuring alignment with local market needs.
Campaign Management & Execution:
- Campaign Development & Oversight: Conceptualize and lead the development of innovative and engaging 360 marketing campaigns, from ideation to execution. Ensure seamless integration across all channels, including digital, social media, public relations, events, and retail.
- Local Adaptation and Execution: Translate global campaign concepts into locally relevant executions that resonate with the Korean consumer. Oversee campaign implementation, ensuring adherence to brand guidelines, timelines, and budget parameters.
- Agency Management (if applicable): Manage relationships with external agencies (creative, PR, media, etc.), providing clear briefs and ensuring effective collaboration to deliver high-quality campaign assets and activations.
- Performance Measurement & Optimization: Track and analyze campaign performance against key metrics (e.g., brand awareness, engagement, sales). Identify areas for optimization and provide data-driven recommendations to improve future campaign effectiveness.
Team Leadership & Collaboration:
- Team Management & Development: Lead, mentor, and coach the Korean marketing communications team. Foster a collaborative and high-performing work environment, providing opportunities for professional development and growth. Develop and enhance the team's marketing expertise and knowledge of the Korean beauty market.
- Cross-Functional Collaboration: Partner effectively with key internal stakeholders (sales, e-commerce, education, visual merchandising, supply chain, etc.) to ensure alignment and seamless execution of marketing strategies. Build strong relationships to facilitate communication and collaboration across departments.
- Budget Management & Resource Allocation: Develop and manage the marketing budget, making strategic investment decisions to maximize ROI. Accurately forecast sales, manage pricing strategies, and monitor brand profitability.
WHO YOU ARE:
- Education : University graduate
- Year of Experience : 10+ years
- Experience:
- Extensive experience in Prestige Beauty Marketing
- Deep understanding of the Korean Beauty Landscape
- Strategic planning and analytical skills with attention to detail
- Excellent communication, interpersonal, and negotiation skills
- Language: Business Fluency in Korean and English
- Other Skills:
- Proficient in Excel and PowerPoint
- Basic knowledge of corporate finance and P&Ls is a plus
WE ARE ENGAGED & COMMITTED:
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.
The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law.
We are proud to be an equal opportunity employer.
(*Please attach your updated Eng. resume when you apply.)