Job Title: Consumer Connections Manager
Location: Johannesburg (Woodlands)
Department: LUXE
Reports To: Chief Marketing Officer
Who We Are
Company Overview:
At L'Oréal, we believe in beauty for all. As the world leader in beauty, we are constantly innovating and pushing boundaries to create exceptional products and experiences for consumers globally. Our dynamic and diverse teams thrive on creativity, passion, and commitment to excellence, striving to shape the future of beauty through cutting-edge digital initiatives. Joining L'Oréal means becoming part of a company that values growth, learning, and making a significant impact in a fast-paced, ever-evolving industry.
In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
Lead the Omnichannel Charge:
Are you a passionate and media-savvy individual with a deep understanding of the Luxury consumer? Do you thrive in a fast-paced environment, excel at project management, and possess a keen eye for detail? If so, we are looking for you! As a Consumer Engagement Manager for L'Oréal LLD, you will play a crucial role in elevating our brands' omnichannel presence, ensuring a seamless and engaging experience for our customers whilst ensuring our brands show up relevant in culture.
You will drive growth and market share for the Luxe Division within the country by maximizing return on investment (ROI) and brand equity through data-driven optimization of the consumer journey across all online and offline touchpoints.
You will lead a team of Advocacy and Influencer Managers and Agency Partners whilst working closely with the CDMO and CDAO teams as the custodian of Consumer Connections for Luxe.
A Day in the Life
I am the custodian of the end-to-end consumer journey and the divisional "Consumer 360" strategy. I am responsible for integrating Media, Advocacy, Content, and Lifecycle Marketing into a seamless, data-driven engine that drives brand love, achieves top-tier brand rankings, and delivers sustainable business growth through high-value consumer acquisition and retention.
Integrated Strategy & "Consumer 360" Planning:
- I develop and implement multi-channel engagement strategies aligned with divisional and brand objectives.
- I translate consumer data into actionable hypotheses to drive growth across key channels. This includes framing A&I strategies by category, identifying cross-brand synergies, and creating specific opportunities to address business needs (e.g., driving "slow movers" anon-owned e-commerce sites in collab with CGO team).
Budget Optimization & Resource Allocation:
- Consolidate and manage spend allocation recommendations across the full engagement mix: Media, A&I, Content, and CRM.
- I provide oversight for multi-brand campaign budgets, ensuring that spend lines are optimized for maximum ROI and divisional impact.
- I act as the pivot point between Marketing BUs, CDMO and Finance to ensure financial agility.
Performance Monitoring & Actionable Insights:
- I am the lead on data-driven practices, responsible for monitoring, analyzing, and reporting on the performance of all engagement campaigns.
- I provide the business with actionable insights that allow us to pivot and optimize strategies in real-time.
- I specifically demonstrate the business impact of upper-funnel initiatives (like A&I) on long-term commercial objectives.
Cross-Functional Collaboration & Innovation:
I foster collaboration between internal stakeholders (Marketing BUs, Online Shopper Excellence, CDMO, CDAO, CGO) and external partners to drive innovation.
I partner closely with the Chief Growth Office (CGO) on Business Planning and Sales Performance to ensure our engagement activities directly support commercial "Go-to-Market" roadmaps and "hallmark" retail moments
My KPI’s that I am measured against are:
- Net Promoter Score (NPS)
- Brand Awareness, and
- Share of Voice (SOV).
- 1P (First-Party) Data Acquisition and
- Customer Lifetime Value (CLTV).
- Social Media Engagement Rate
- E-commerce Conversion Rate.
- Achieving specific brand ranking objectives within the division and the broader market.
Professional & Technical Competencies Required:
Bachelor's degree in marketing, Communications, Digital Media, or a related field is required. Experience with CPG brands is highly desirable.
- Digital Native: 6+ years of experience in a media or performance marketing role, with a proven track record of success in either the beauty industry or across premium brands. A strong understanding of media & performance marketing best practices and a passion for the latest digital and culture trends is essential.
- Analytical Mindset: Strong analytical skills with the ability to track, measure, and report on key metrics. Proficiency in Google Analytics or other web analytics tools is essential.
Key Counterparts:
- Operational Marketing teams (BU)
- Key Account teams (CGO)
- Online Shopper Excellence teams (CMO)
- Retail Design & Merchandising teams (CMO)
- Digital and Consumer Insights teams (CDMO)
- Media and Advocacy Agencies (External)
What We Offer:
- A challenging and rewarding role within the world's leading beauty company, specifically in its prestigious Luxe Division.
- Opportunity to work with iconic luxury brands and shape their presence in key online and retail channels.
- Competitive salary, bonus scheme, and comprehensive benefits package.
- Extensive opportunities for professional development and career growth within a global organization.
To Apply:
Please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this Consumer Connections Manager role within our Luxe Division.
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital status, medical condition or disability. We adhere to all local Labour Relations legislation.