Hello, we’re L’Oréal.
We're not just building brands; we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading—this might be the opportunity you’ve been searching for.
About L’Oréal International Distribution (LID)
L’Oréal International Distribution (LID) is a unique business model within L’Oréal Group, designed to bring our world-class brands to emerging and underserved markets through strategic partnerships with local distributors. Complementary to the zone structure, LID focuses on markets where L’Oréal does not have a direct presence, enabling the Group to expand its footprint and adapt to local market dynamics. By leveraging the expertise of our distributor partners, LID ensures that L’Oréal’s innovative products reach consumers in diverse geographies, delivering beauty solutions tailored to their needs.
A Day in the Life As a Group Product Manager for LID, you will lead the growth strategy of the fragrance portfolio. You will lead a team of Product Managers to act as the vital link between brand ambitions and local executions.
Based in Singapore, you will work hand-in-hand with our external distributor partners. Your mission is to define strategic direction of each brand and translate it into clear, convincing marketing plans that secure distributor investment and result in high-impact activation plans. You will propose A&P strategies for your own brands, while simultaneously aligning on the A&P spending of your distributors that will lead to building the brands in each market and driving sell-out conversions. You don't just manage a budget; you manage a business cycle, ensuring each brand maintains its unique DNA while driving dynamic regional growth.
Your key responsibilities will include:
- Strategic Growth: Develop and execute regional marketing strategies for multiple fragrance brands. You must be a master storyteller, capable of translating high-level strategy into clear action plans that motivate distributor teams to execute with excellence.
- Brand Leadership & DNA Guardianship: You will be the guardian of the brand by building equity and desirability. You will ensure that marketing plans are purposefully differentiated—tailoring tactics to respect each brand’s specific positioning, from luxury to accessible lifestyle brands.
- Consumer & Market Understanding: Maintain a consumer-centric mindset with a deep understanding of market dynamics. You will regularly track competitor activities and market trends, turning insights into actionable learnings to maintain our competitive edge.
- Sell-out Obsession (PDAC Loop): Drive a rigorous "plan, do, analyze, correct" cycle. You will meticulously track sell-out data, evaluate the impact of every activation, and define the next steps for continuous business improvement.
- Collaboration & Influence: Build strong relationships with external distributor partners and cross-functional internal teams to drive business objectives.
- Entrepreneurial Mindset: Identify opportunities, solve challenges, and implement creative solutions with a "test and learn" mindset.
We Are Looking For
- 5+ years of solid experience in a local subsidiary or operational marketing role in luxe beauty; experience in the fragrance category is preferred.
- A sell-out driven mindset
- Analytical rigor and the ability to deep-dive into performance data and ROI to link marketing spend directly to business actions.
- High communication skills; the power to digest vast brand strategies and convey them to different audiences with clarity.
- Expertise in omnichannel go-to-market strategies, with strong retail and e-commerce understanding.
- Proven ability to deliver operational excellence while maintaining a strategic mindset.
- Entrepreneurial mindset with a problem-solving approach to tackle new challenges in emerging markets.
- Experience in people management preferred
- Fluency in English.
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!).
- Real responsibility from day 1—there’s no sitting on the sidelines at L’Oréal.
- An environment where people of every ethnicity, social background, age, religion, gender, and sexual orientation, as well as people with disabilities, are accepted, can speak up, will thrive, and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference.
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.