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L’Oréal is present in 150 markets on five continents, with more than 90.000 employees and 37 international complementary brands, like L'Oréal Paris, Garnier, Maybelline, NYX Professional Make-up, L'Oréal Professionnel, Kérastase, Redken, Essie, Lancôme, Biotherm, Helena Rubinstein, Yves Saint Laurent, Giorgio Armani, Ralph Lauren, Cacharel, Vichy, La Roche-Posay, Prada, Muggler etc. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

In L'Oréal Hellas, we are a team of more than 780 employees, and we mostly specialize in the fields of marketing, business development, finance, supply chain, accounting, customer service and HR. 

E-Commerce Manager, L’Oréal Dermatological Beauty Division

Divisional Overview

In the L’Oréal Dermatological Beauty Division, we make a difference to the lives of millions of consumers by improving the health and beauty of their skin, through every stage of life. Our brands (Vichy, La Roche Posay, CeraVe, SkinCeuticals) lead the way in skin care innovation, offering safe and effective products and services that deliver their promises. We invest heavily in research and development, and co-create our products with health professionals, scientists and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health. 

The Opportunity

L’Oréal LDB Greece is looking for an E-Commerce Manager to design and implement the Online commercial strategy and action plans at channel / group of accounts level, for pure and hybrid players ( O+O) based on Commercial & Brands Priorities. 

The role reports to the Commercial Manager and has a strategic scope and close collaboration with a strong network like, zone E-commerce Director, Customer Business Director, National Field Director, Sales Analyst, Market Intelligence & RGM Manager, Brand Managers, Business Development team, CDO & CDMO team.

Your key responsibilities will include:

• Contribute to ManCom business vision by sharing online channel perspective, risks and opportunities. Design and pilot the Online Commercial Policy, under the supervision of the Commercial Manager
• Build & achieve online results (Turnover, Market Share, Profit). Steer budget and P&L of e-com channel and customers. Oversee developing gross margin, ensuring full compliance with the European commercial guidelines (Trade Policy, Pharma Forward, etc.).

• Develop trusting relationships with e-accounts. Build a deep customer intelligence and strong network with key stakeholders of the e–com clients.
• Develop customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase. Leverage all the appropriate platforms (Similar web, eRetail audit, Retail Media, etc.) to retrieve and analyze data capturing growth opportunities.

• Activate the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (Unique visitors, Conversion rate, Profit optimization, Availability). 
• Adapt strategy to fit with the nuances of local e-commerce markets and leverage best practices.

• Overview and lead the implementation of Selective Distribution Agreements (SDA). Fulfill the audit and create an action plan for ecom when it is necessary. 

• Work closely with marketing to define consumer experience. Ensure that the brand presence and journey online is consistent with overall brand standards and strategy. 
• Ensure synergies between the brand’s own digital activities and those of the retailers focusing on Customer Growth Plans.
• Cooperate with Business Development to develop dermo cosmetics category in respect with SDA.

• Develop a strong direct team (eKAMs) through coaching, upskilling and using common language to implement the strategy of the ecom channel.
• Cascade effectively the Online Commercial Strategy to the team managing the e-retailers. Accompany them in the online learning journey.
• Orchestrate and cooperate with internal stakeholders:

1. Work closely with ASPM to build the national activation plan and decline it per customer.
2. Develop and monitor the retail media plan cooperating with Chief Digital Officer according to the Group guidelines.
3. Contribute to upskilling plan of other commercial teams in relevant topics.  
4. Participate in ecom Zone meeting, align with the way we work at European level and coordinate the appropriate teams when it is necessary. 

Who You Are 

• Strategic thinker with strong analytical skills and shopper centricity and passionate for e-commerce growth

• With strong negotiation skills and commercial savviness 
• Capable of inspiring strong collaboration in an organization
• Ability to compile and analyze search data and metrics, perform CTR and conversion
• In depth UX and web analytics understanding 
• Working knowledge of digital marketing 
• Strong background in managing and directing e-commerce websites or e-Key account management, ideally in a similar industry[TK1] 
• Interested in and aware of new tech trends 
• A minimum of 3 years of experience in a similar e-commerce position is a must
• Excellent presentation, communication and influencing skills 
• Collaboration and cooperation skills with ability to form strong relationships with various stakeholders 
• Creativity, personal drive, innovation
• Proficient English communication skills (written & verbal)