Guide and monitor the local digital marketing strategy, activity and effectiveness to develop the brand positioning in the division. Ensure local marketing, communication and commercial coverage towards developing the consumer engagement and loyalty.
- Work with local partners and agencies to enable the brand teams in media, digital, advocacy, platforms and services
- Guide the best application for Brand‘s digital activity and ensure its consistency with the brand Guide and track online brand and product campaigns to raise brand awareness, ROI, content quality and Consumer experience
- Ensure cross-media efficiency, close tracking of results, and issue recommendations based on that Develop innovative and effective approaches based on business analysis, data analysis, and data modelling where relevant Frame, track and adapt global digital marketing guidelines for optimal delivery against KPI’s set Identify, analyze, and interpret trends or patterns in data sets to ensure best performance Work with brand stakeholders to identify the business requirements and analytics problems to solve
- Partner and challenge media agency (including on innovative mechanisms)
- Ensure Data Collection, Quality and retention Collaborates with CRM manager and Digital Marketing Manager to select the relevant sources of information (primary or secondary data sources, strategic approach)
- Works with Digital IT teams to support data collection, integration and retention based on the input collected with the Digital Marketing and CRM Managers
- Develop and implement data collection systems and other strategies that optimize statistical efficiency and data quality
- Experience of creating reports & visualisations using Power BI
- Share best practices and monitor local digital performance of the products and social communities to support the brand’s ambition
- Ensure an outlook among the local competitors & other industries: trends, intelligence, and experimentation
- Place consumer’s insights at the heart of the marketing and business model
- Mentor and coach the Digital teams
- Ability to work in an ever changing & demanding environment
- Highly numerate, analytically strong and a great eye for detail
Strong collaboration skills
Solid project management capability
Analytical skills Demonstrates entrepreneurship
Manages Complexity Achieves results with integrity
Acts/Leads with human sensitivity Interacts effectively
Skills/Expertise:
- Advanced Excel (essential)
- Power Bi: (essential)
- Digital Marketer Analytics Platforms: Google Analytics / Facebook/Instagram/Linkedin Manager/Insights/TikTok Business Account (essential)
- Social Media Account Set up and Configuration
- SEO Tools (good understanding)
- Data Acquistion Data API’s CRM tools
Education / Certifications:
- Educated Degree level
- DAX (nice to have)
- Excel advanced
- Google Cloud GCP/Big Query
PROFESSIONAL & TECHNICALCOMPETENCIES
DIGITAL TRANSFORMATION LEADERSHIP
- digital transformation
- Upskills and transmits digital knowledge and mindset
- Drives the change toward brand and consumer centricity
- Leads toward data-driven organization
- Operates efficient
CRM DIGITAL BRAND BUIDLING
- Is obsessed with consumer centricity
- Builds audience through relevant content
- Scales consumers and influencers engagement
- Masters digital marketing tactics
DATA-DRIVEN MARKETING
- Optimizes omni media investments & ROI
- Operates efficient CRM
- Masters analytics and attribution modeling
- Leverages Precision Advertising
DIRECT & INDIRECT ECOMMERCE EXCELLENCE
- Starts with shopper centricity
- Strategizes ecommerce acceleration (pure players, retailers and direct)
- Negotiates with the specific levers for online distribution
- Monitors online sell-in and sell-out excellence
DIGITAL TECHNOLOGY EXPERTISE
- Leads with strong agile project management skills
- Acts as a strategic business partner
- Has deep technical skills
- Focuses on delivery: design/build/run
L'ORÉALCOMPETENCIES • INNOVATOR • STRATEGIST • PEOPLE DEVELOPER • INTEGRATOR • ENTREPRENEUR