As COMMUNICATION & ADVOCACY BRAND MANAGER we are looking for someone strategist who can pivot between high-energy, community-driven social concepts and highly curated, minimalist brand expressions. To blend a data-driven approach to influence with an artistic eye to ensure brand equity is enhanced through every advocacy touchpoint


KEY RESPONSIBILITIES:

  • Define the brand social media strategy as well as the social media calendar and work with other flower team members to ensure execution is consistent with the overall brand strategy 
  • Manage social media & PR brand budget
  • Conceptualize and execute social-first creative campaigns: Designing 'disruptive' and experiential 
  • Monitor social media brand content & manage UGC
  • Conversion through Storytelling: Measuring the depth of engagement and community loyalty rather than just raw reachManage brand local pages (FB & IG) and agency 
  • Define a PR strategy for the brand & activation calendar 
  • Manage a consistent list of influencers together with agency 
  • Responsible for creating relevant local content in line with the brand DNA and strategy
  • Plan strategic PR events to increase the brans awareness in the region 
  • Responsible for setting a strong PR seeding strategy & execution 
  • Own Community management / Tone of voice guidelines and decision workflow with agency
  • Work with Digital Expert Community and Director to further develop the social media management expertise 
  • Follow the Social Media discussions & reports competition/Trend alert  
  • Be the voice of the markets to zone/DMI on the social media & PR topic
  • Identify, manage and engage influencer communities
  • Master the art of strategic selectivity: Curating a niche network of cultural pioneers, artists, and intellectuals for Aesop that aligns with its minimalist and academic DNA

DEPTH KNOWLEDGE OF:

  • Social media engagement best practices
  • Brand DNA
  • Comms best practices
  • Event management
  • Understanding & management of influencers
现在申请
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