Life is too short for a boring career, so build an extraordinary one with us. We believe your career should spark the same thrill and curiosity as your ambition. Creativity drives everything we do, turning ideas into meaningful impact. With opportunities across brands, markets, and divisions, your growth knows no boundaries.
L’Oréal is present in 150 markets on five continents, with more than 90.000 employees and 37 international complementary brands, like L'Oréal Paris, Garnier, Maybelline, NYX Professional Make-up, L'Oréal Professionnel, Kérastase, Redken, Essie, Lancôme, Biotherm, Helena Rubinstein, Yves Saint Laurent, Giorgio Armani, Ralph Lauren, Cacharel, Vichy, La Roche-Posay, Prada, Muggler etc. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
In L'Oréal Hellas, we are a team of more than 780 employees, and we mostly specialize in the fields of marketing, business development, finance, supply chain, accounting, customer service and HR.
CRM, 1P/2P Data Strategy Lead
DDX Lead for Professionals Products Division
Divisional Overview…
L’Oréal Professional Products is the leading company in salons across the world and is division for entrepreneurs that continuously create the future marketplace!
For people that can thrive via developing the business of our partners, some of the best salon artists in Greece, understand our consumers and develop our education and sales teams.
Are you creative and daring? Do you enjoy inventing the way with us? Are you demanding and ready to make a difference?
Then review the job requirements below and do not wait! Apply now and we will review your CV asap.
The Role…
You will lead the development and execution of CRM 1P and 2P Data strategies for PPD brands for Customers (Stylists) and Consumers. Your mission is to acquire consumer data, build lasting relationships with high-value customers and consumers, and foster brand loyalty. You will be the owner of the division’s customer and consumer data ecosystem, transitioning marketing strategy into structured, data-driven activation frameworks that drive value through engagement and growth.
Key Responsibilities:
Data Strategy & Acquisition
- Set the vision and strategy for collecting/segmenting and enriching data to ensure personalized interactions with customers and consumers
- Formulate and execute Online and Offline lead acquisition strategies, evaluating cost-per-lead (CPL) and quality
- Build high-yielding stylist recruitment models.
- Own consumer and customer data ecosystem Compliance in cooperation with local DPO for GDPR/data security compliance.
Personalization & Lifecycle Marketing: Build automated, behavior-based triggers and customer journeys to drive engagement and incremental revenue. You will use insights to create personalized experiences that keep customers engaged, increase retention and lifetime value (CLV).
Synergistic 2P Data Capitalization: Architect 2nd-Party (2P) data-sharing initiatives with commercial partners to expand total addressable consumer audience segments.
Media & Audience Optimization: Partner with Media teams to systematically inject high value 1P custom audiences into media channels (programmatic, social advertising etc)
Performance-Driven Animation: Oversee brand and platform-specific activation calendars along with B2C/B2B agency
Business Intelligence & Operations
- Define and implement data analytics strategies to extract actionable insights
- Manage the MarTech stack in cooperation with Agency Partners
- Salesforce (B2B CRM & Activation Automation)
- Qualifio (B2B/B2C Data Collection)
- Google Cloud Platform (Data Engineering & Storage)
- Power BI
- Develop segmentation models to power localized business decisions.
- Identify and document best practices to streamline operations and facilitate growth.
Performance Metrics & KPIs
Your performance will be quantitatively measured using the following balance sheet of KPIs:
Data Asset Valuation: Total Volume of Contacts, Database Growth Rate, and Quality Index of the 1P Data Asset.
Conversion Efficiency: Conversion Rate (CVR%) for B2B and Audience Engagement Rate (ER%) for B2C.
Attribution & ROI: Direct CRM Contribution to overall Turn-over and verified ROI on media/activation spends.
Cohort Health: Active Churn Reduction Rates and Customer Lifetime Value (CLV) expansion.
You have…
- Bachelor’s degree
- Ideally 3-5 years of CRM, Data or Digital Marketing experience
- Analytical strategical skills to navigate data architectures and translate technical data tables into actionable business roadmaps.
- Ability to leverage consumer profiling, and data models to discover untapped commercial opportunities.
- Strong leadership skills to translate brand requirements into data parameters, and present clear analytical outputs to non-technical business partners.
- Deep familiarity with CRM systems, BI tools and cloud databases.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.