As a dynamic leader you will lead, drive and inspire the business planning and broader multifunctional team by aligning strategy and driving organizational excellence, ensuring quality of commercial forecast.

As a critical stakeholder of the commercial director, you will work closely with Channel managers / KAMs team bringing a customer centric view to the forecast.


ROLE CORE

  • Support & challenge, and strategize forecast construction.
  • Own the business planning processes and foster a multi functional collaboration by coordinating the monthly and yearly business planning cycles.
  • Bring a customer centric view to the forecast and guarantee the quality of commercial forecast.
  • Anticipate risks and opportunities. Ensure consistency with the trend or flag gaps.
  • Articulate KAMs, Supply, Finance towards optimized sales planning (The Way We Plan).
  • Responsible for best-in-class foundation for FA and Bias at the customer level.


MAIN TASKS

  • Lead and embed the business planning processes.
  • Foster a multi functional collaboration and alignment.
  • Guarantee the quality of O+O commercial forecast (offline & online).
  • Ensure that the promo forecast in units is always up to date along with the promo investment.
  • Anticipate risks and opportunities. Ensure consistency with the trend or flag gaps.
  • Articulate KAMs, Supply, Finance towards optimized sales planning (TWWP).
  • Build a promo library and consolidate the promo plan.
  • Support the construction of the unit forecast for the customer, but understand and diagnose the value forecast.
  • Challenge & strategize the longer term forecast.
  • Capture S/T impact to sales forecast, ensuring buy-in profile accuracy, reflecting cannibalization and seasonality trends, also by working closely with CSC.
  • Collaboration with the Customer to ensure alignment on promotional forecasts.


Business Planning focuses on Key Contributions:

  • Promotion Planning: Promotion quantities and promotion plans.
  • Launch planning: Launch is a shared accountability between Business Planning and Marketing, with Business Planning accountable for Launch Pipe Sizing.
  • Risks & Opportunities Identification: Strategic R&O insights fed by commercial forecast to enrich forecast cycle.
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