Who are we?
At L'Oréal Professional Products Division (PPD), we have more than 110 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are as you are. We are the cutting edge. If you are passionate about beauty, technology and sustainability; motivated by data, disruptive, creative and a great team player, we will be thrilled to talk to you about this opportunity.
A Day in Your Life
Reporting directly to the General Manager of PPD, you will be responsible for both building and driving strategies to strengthen the positioning of L’Oreal Professionnel as the most trusted brand that has developed the trade and an intimate relationship with the pro community and our consumers alike!
You will
- Define and guide the country brand strategy consistent with the international brand positioning and the country’s priorities to contribute to continued growth of the brand and the consumer relationship.
- Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue)
- Steer the collection and analysis of consumer and market insights, share findings with the zone to ensure the consistency of new product development with the country’s needs.
- Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally. Supervise the entire development process and the respect of deadlines.
- Manage the budget (sales forecast, price strategy, profitability of the brand, P&L, etc.)
- Lead the marketing mix strategies (IMC/360/Digital/Retail) and the adaptation of communication (imagery, digital, point of sales)
- Mobilize other departments (sales, logistic, education, etc.) and partner agencies to develop a broader business strategy.
- Define clear messages to present to top management and accompany the teams in the preparation of meetings.
- Build, develop and manage your team, train them and develop their marketing expertise and know-how.
What are we looking for?
- 8-10 years’ experience marketing with skills in offline and online brand acceleration
- Bachelor’s degree in related field
- Proven track record of building and driving marketing strategy.
- Strong experience in brand development and management.
- Digital marketing proficiency
- Strong Leadership and cross functional collaboration
- Coaching and influence posture
- Aptitude to thrive a fast-paced and rapidly changing environment.
Together, we will solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty, where diversity and purpose come together create meaningful impact.
We look forward to meeting you!