Main responsibilities:

- Apply and lead the commercial business strategy at the area level to achieve sell-in and sell-out sales targets. Act as guarantor for the image and policy of her brand in her area.
- Develop trusting relationships with key customers in the area, including the regional management of national retail chains. Perform monthly monitoring of the sales in/out for the major regional accounts.
- Motivate sales teams in the area: recruit, develop, manage her teams, ensure the development of their expertise and know-how. Implement organisational changes.
- Drive the performance of trade activities, merchandising and sales training in her area. Be responsible for the successful delivery of services and the monitoring of their regional performance through the provider's management.
- Manage and arbitrate regional budgets, as well as motivational resources and return on investment.
- Maintain close cooperation between the regional sales force and sales and business management.
- Inform management about significant initiatives in the field.
- Contribute to and coordinate the winning of new key customers.
- Support the modernisation of points of sale through the deployment of services (business and retail training programmes).
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