Ad Tech and Analytics Manager - CDMO

As the Ad Tech and Analytics Manager, you will strategically implement and optimise ad tech solutions, ensuring robust data management and impactful analytics. As a key contributor, you will drive advanced solutions that elevate L'Oréal's digital media performance, ensure robust data governance and compliance, empower data-driven decisions, foster collaboration, and integrate innovative technologies like Generative AI to maintain L'Oréal's leading position in the digital landscape.

A DAY IN THE LIFE

MEDIA TECH MANAGEMENT & OPTIMISATION

• Oversee and optimise APIs (e.g., CAPI, eAPI's) for data collection and integration.
• Manage tracking pixels and tags, ensuring data accuracy and reliability across digital platforms.
• Manage and utilise essential tools for brand safety, media sustainability, taxonomy, reporting, and analytics, collaborating with media agencies. 

MEDIA TECH PLATFORM OPERATIONS:

• Lead strategic ad account architecture for optimal performance, security, and compliance.
• Manage the seamless roll-out of new media platform functionalities and tools.
• Troubleshoot issues across major Ad Tech platforms (e.g., Meta, TikTok, DV360, Amazon) as the primary contact.

MEDIA TECHNOLOGY INNOVATION

• Implement transformative Generative AI solutions to enhance ad tech and analytics capabilities.
• Act as a strategic point of contact for the Digital Advisory Board (DAB), supporting the onboarding, integration, and scalability of new AdTech vendors and technological evolutions, including our new SOV partner.
• Collaborate with global and zone teams to align strategies, share best practices, and drive AdTech and analytics adoption.

PRIVACY & COMPLIANCE

• Ensure GDPR compliance across all digital marketing activities and data collection processes.
• Manage critical privacy briefs for new technologies and meticulously maintain the privacy register.

REPORTING & ANALYTICS

• Aid in the development of media performance dashboards in collaboration with the CDMO Data team and media agency.
• Analyse campaign performance and prepare strategic actionable reports. 
• Support the Head of Media Data and Tech in wider strategic measurement initiatives, such as Marketing Mix Models (MMM’s).

AUDIENCE STRATEGY

• Manage, activate, and measure First-Party Data (1PD) audience performance across Media.
• Facilitate key partnerships and integration for Second-Party Data (2PD) across Media. 
• Oversee critical Amazon Marketing Cloud (AMC) operations and development. 

MARKET INTELLIGENCE

• Stay proactively current with ad tech trends and privacy regulations to ensure compliance and drive innovation.
• Evaluate and recommend impactful new solutions to enhance our capabilities.

WHO YOU ARE

• Demonstrable experience in ad tech, analytics, or digital marketing.
• A strong understanding of digital marketing technologies, data management platforms, and analytics tools.
• Experience with privacy regulations (especially GDPR) and their impact on digital marketing.
• Demonstrated proficiency in working with APIs, pixels, and ad account management across major digital platforms.
• Excellent analytical skills with the ability to interpret complex data and translate insights into actionable recommendations.
• A passion for ad tech innovation and staying ahead of industry trends.
• Outstanding problem-solving skills and attention to detail.
• Strong communication skills, with the ability to explain technical concepts to non-technical stakeholders.
• Familiarity with audience management and data activation strategies.
• Enthusiasm for emerging technologies, particularly in the areas of AI and machine learning.
• A proactive approach to learning and adapting to new technologies and methodologies.
• The ability to work effectively in a fast-paced, dynamic environment.

WHAT WE OFFER

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

WHO WE ARE

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact. 
 
Our Corporate Division supports the 4000+ strong workforce in the UK & Ireland.  It’s a fast-paced and dynamic environment when you’ll have visibility over our 4 Divisions and play an integral role in moving our business forward. Our founder Eugène Schueller once said that “a company is not walls and machines, it’s people, people, people”. Joining our corporate teams means joining the world leader in beauty, at the cutting edge of innovation. But above all, it means becoming part of a team of talented and inspiring people.
 

HOW WE RECRUIT

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.