About the Role:

L'Oréal Vietnam is seeking a dynamic and strategic Makeup Activation Category Manager to join our Consumer Products Division (CPD) team. This pivotal role is responsible for co-creating and executing the Go-To-Market (GTM) strategy and activation plans specifically for the Makeup category, with a strong focus on offline channels and leveraging key shopper activation levers such as launches, promotions, and events.

Key Reasons for This Position:

This role is crucial for enhancing our market presence and driving growth within the Makeup category. The incumbent will be instrumental in:

• Co-creating the Makeup category GTM strategy.
• Executing activation plans for CPD Makeup category in offline channels.
• Utilizing shopper activation levers, including launches, promotions, and events, to drive market engagement and sales.

Main Responsibilities, Deliverables, and Contribution to L'Oréal Vietnam:

This role plays a critical part in shaping the commercial success of the Makeup category by driving both strategic planning and executional excellence.

1. GTM Strategy:

• O+O GTM Strategy: Co-create the holistic Online-to-Offline (O+O) GTM Strategy for CPD and brand activation within its channels. This involves aligning with the total category strategy, brand ambitions, and collaborating closely with the e-Commerce Business Manager (ECBM).
• Retailer Differentiation: Ensure strategies are differentiated by retailer where appropriate, leveraging channel, customer, and shopper expertise.
• Sales & Market Share Targets: Define, own, and meticulously track the sell-out and market share targets at both category and brand levels, ensuring alignment with divisional targets.

2. GTM Activation:

• Launch & Hero SKU Ambition: Design comprehensive launch plans and define the hero SKU ambition through innovative shopper marketing initiatives.
• Activation Calendar: Maintain a clear and updated yearly calendar of activation plans across each customer/brand, ensuring business-wide visibility.
• Assortment Master Plan: Define the assortment master plan for category and brand levels across all Offline activations, in close consultation with Marketing and Commercial teams.
• Promotional Strategy: Collaborate with the Revenue Growth Management (RGM) team to define the promotional strategy, adhering to brand 'golden rules' for overall trade.
• PLV/Event Planning: Define detailed Point-of-Sale (PLV) and event plans, including precise budget planning.
• Brand Balance: Ensure activation plans are appropriately balanced between brands to achieve category and brand targets.
• Trade Marketing & Retailer Relationship: Take responsibility for the trade marketing relationship with retailers. This involves collaborating with Key Account Managers (KAMs) to present our New Product Development (NPD) and activation plans to retailers, and supporting KAMs with compelling selling stories to commercially land activation plans.

Most Important Qualifications, Background, and Experience:

Core Skills:

• Stakeholder management
• Business relation management
• Project Management
• Data-driven decision making
• Complexity Management
• Category growth management
• Assortment optimization
• Category vision

Experience: 4-6 years of experience in Trade Marketing and Brand Activation.

Makeup Expertise: Proven experience or strong passion for the Makeup category.

Strategic & Analytical: Ability to manage stakeholders, budget, and business objectives effectively.

Communication: Strong storytelling and hardworking ethic.

Problem-Solving: Ability to handle complexity.