Who We Are

In the L'Oréal Dermatological Beauty Division, we change people's lives by creating the ‘beauty of health’ with our iconic brands (La Roche- Posay, Vichy, CeraVe, Skin Ceuticals). With the most prescribed brands by dermatologists and other specialists, our division is maintaining a double-digit growth worldwide for the last 5 years which is fueled by +7.5k employees around the world. 

As CeraVe, we are the #1 brand in Canada providing therapeutic skincare for all and we strive to build true connections with patientes and consumers through all touchpoints. We aim to keep up with cultural trneds and insights that span generations to cement our status as a cult-favourite brand.

A Day in the Life:

3 big topics: Advocacy, Influence, PR 

• Help champion the strategy of CeraVe in A&I with the support of our agency partners – from brief development /conception to realization.
• Implement and guide the brand’s advocacy / influence tone of voice for Canada with the selection of:  the right partners/ pricing / brief / contract negotiation.
• Collaborate with our Worldwide and North American teams to activate in key moments.
• Traditional media: Assist the PR agency with documentation, assets, etc. to stay top of mind and promote key initiatives for the brand to secure visibility among Canadian media stakeholders.
• Events: Support in development of planning of CeraVe events across Canda (4 tentpole moments).
• Product-led Influencer initiatives: Support the key franchise deployment of the brand in A&I– building ambition, visibility plan, etc. – while integrating in the 360 campaigns. 
• Brand cause: Contribute to building the Brand Cause initiative in collaboration with Medical teams.
• Online community: Owner of the response rate online (reviews, comments to ensure 100% response rate).
• PPP Management: Track and respect allocated A&I Budget for various projects.

Desired skills and experience:

• Collaboration is key as you must interact with all stakeholders (finance, commercial, marketing, training etc.) – including external agencies.
• Strong appetite for online trends (trend hacking, new opportunities, content tone of voice, etc.).
• Strong operational excellence, with ability to multitask and prioritize projects.
• Skincare métier sensitivity – building strong insights on how to best communicate our CeraVe DNA on all touchpoints.
• Agility / capacity to learn fast - our plan can change rapidly; we need to adjust/ react positively.
• Strong desire to build connections and long-lasting relationships.
• Aptitude for outside-the-box thinking to push creative ambitions in all projects.

Benefits:

Exclusive employee discounts up to 50% (WOW!)

Remote work model 

Summer and winter Fridays

Access to unlimited virtual learning platforms

Phenomenal Vacation Policy as well as Holiday’s time off!

Health/dental insurance and RRSP participation on your first day!

A defined pension plan!

$500/year wellness spending

Free BIXI membership and STM discount

Reimbursement of Professional licenses

And more!

We are proud to be an equal opportunity employer.