The Fragrance Experience Manager drives retail excellence across a portfolio of luxury fragrance and make-up brands within an assigned territory. As L'Oréal Luxe's primary olfactory and artistry education expert, the role holder elevates the in-store client experience and builds sustained Beauty Advisor capability — operating with autonomy and luxury sensibility befitting a senior field representative. This is a dual-skilled position structured around a 70% fragrance / 30% make-up split.
Key Responsibilities
Fragrance Education & Client Experience (~70%)
1. Olfactory Education & Training Delivery
- Design and deliver fragrance education programmes covering olfactory fundamentals (fragrance families, accords, raw materials, top/heart/base notes), brand heritage, and consultation techniques
- Conduct in-store coaching sessions, masterclasses, and sensory workshops to build olfactory confidence and storytelling fluency across retail teams
- Develop and implement a structured train-the-trainer programme, certifying selected Beauty Advisors as internal fragrance education champions — ensuring knowledge is embedded, scalable, and consistent across all doors without dependency on central facilitation
2. Fragrance Storytelling & Brand Culture
- Translate complex fragrance narratives into accessible, emotionally compelling client conversations, adapting tone to suit diverse profiles — from first-time fragrance buyers to seasoned enthusiasts
- Lead new launch education, including briefings, storytelling tools, and team preparation ahead of go-live dates
- Monitor market trends and competitor activity to keep education content current and inspiring
3. Elevated Client Experience & Activations
- Champion personalized fragrance consultation and a fragrance wardrobe philosophy to drive loyalty, ATV, and units per transaction
- Design and deliver VIP client fragrance experiences in partnership with CRM and retail teams
- Lead in-store fragrance events (scent journeys, gifting workshops, seasonal animations) and ensure the retail environment meets L'Oréal Luxe standards
Make-Up Artistry & Education (~30%)
4. Make-Up Artistry Training, Talent & Community
- Develop and deliver make-up artistry training covering complexion, eyes, lips, and face sculpting across diverse skin tones and types
- Identify and nurture high-potential make-up talents within the retail network, building a pipeline of skilled artistry advocates aligned to L'Oréal Luxe's standards of excellence
- Lead and animate the Make-Up Expert community across the territory, providing continuous coaching on emerging market trends, advanced artistry techniques, and event management best practices — fostering a culture of ongoing learning and peer-to-peer inspiration
- Implement a train-the-trainer approach within the make-up category, identifying and developing skilled Beauty Advisors who can independently sustain artistry standards and cascade foundational training to new team members — building team resilience across retail doors
- Ensure full team readiness ahead of product launches through hands-on application, shade-ranging, and consultation framework sessions
5. Make-Up Activations & Events
- Lead consumer-facing masterclasses, seasonal look workshops, and artistry events aligned to campaign and launch calendars
- Contribute to artistry education materials (look books, how-to tools) used across retail and digital channels
Required Profile
- Min 6 years in field education, retail training, or artistry within luxury or prestige beauty
- Demonstrable expertise in fragrance retail (olfactory knowledge, client consultation) essential
- Strong make-up artistry skills across all categories and complexions
- Experience managing multi-brand portfolios in a field education context — preferred
- Prior exposure to Travel Retail environments and service protocol development is a plus
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