Key Job Accountabilities: 

He/she contributes to launch development, counter opening, and mega event/popup management, as well as 

budget control. 

  

Launch Development - Planning 

  • PLV – manage newness & Institutional display design, concept adaptation, order forecast, production and allocation 
  • Visual – process cropping adaptation, planning with language strategy and validation 
  • Retro planning – implement launches following marketing calendar in a timely manner 


Launch Development - Execution 

  • Counter update – organize all in store soft merchandising materials toU enhance POS retail excellence consistently 
  • Promotions / HPP – execute project management from design à technical input à production à installation à rectification à report & record 
  • Guideline & Planogram – provide comprehensive display guidelines and planogram for operation team’s (RM / BA / agents) references on floor 
  • Report – maintain systematic photo report & records for presentation or review use 
  • Shop visit – conduct market visit in order to experience the execution and VM strategy in person & evaluate competitors’ performance 


Counter Opening 

  • Closely collaborate with Retail Design & Project Coordination teams 
  • Estimate opening costs of VM collaterals 
  • Integrate a precise list of VM materials for Project Coordination logistics arrangements 
  • Customize production of specific staging PLV 
  • Establish counter opening display guideline (indicating visual plan, PLV display guide and planogram) 
  • Update VM database, PLV allocation chart and visual list regularly to maintain accurate coverage of future launches 
  • Function as gate keeper to prevent Retail Design teams from various counter configuration’s development 


Mega Event / Popup 

  • Contribute VM expertise for PR / KOL / media purposed events 
  • Proceed project bidding to nominate appropriate vendors 
  • Provide technical and practical advices 
  • Participate factory check for structural review and QC 
  • Retail & Merchandising Department 


Communication Hub 

  • Facilitate decision making through communication and negotiation 
  • Within Merchandising team – between RD & PE 
  • Within L’Oréal – between DMI / TRM / Asia Zone 
  • Within L’Oréal TRAP – between Marketing / Commercial / Finance / Purchasing / Strategic Business Development 
  • External – Contractors & vendors / Design Agency / Retailers / Airport Authorities 


Budget 

  • Formulate annual budget and review periodically 
  • PLV development for both newness & institutional (order from DMI / Asia Zone / local production) 
  • Counter update cost (visual printing, guideline and installation) 
  • Promotion cost (design, production, installation and photo shooting) 

 

Key Skills: 

  • Master Retail Design Fundamentals 
  • Designs Customer Centric Retail Concept 
  • Delivers Operational Implementation with Excellence 
  • Act as a Business Driver 


Requirements: 

  • Bachelor’s degree or above preferable in Visual Design, Visual Merchandising or related discipline  
  • Minimum 3 years’ experience in Visual merchandising, strong in Project management, PLV developments in retail business
  • Sense of budgeting
  • Fluent in English and Chinese, required to work with Chinese vendors 
  • Proficient in Adobe Illustrator, Photoshop, InDesign, Microsoft Office Excel, PowerPoint and Sketchup 
  • Motivated, organized and detail-oriented; able to work independently

 

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