Key Job Accountabilities:

Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.

 

  • Collect and analyze consumer and market insights and competition strategies to make recommendations to management 
  • Drive new product launches and push growth on pillar products through promotional and advertising excellence, contribute to the growth of the respective brand in Travel Retail Asia Pacific
  • Implement new product launches on time in full and strive to maintain growth on pillar products
  • Propose and implement promotional and trade marketing plan for product(s)
  • Manage A&P budget for product(s) to maximize ROI 
  • Ensure sales forecast accuracy for demand planning
  • Mobilise and collaborate with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy; meet the deadlines 
  • Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
  • Interact effectively with other departments (global brand team, sales, supply chain, finance controlling, training etc.) to support marketing objectives

 

Key Skills:

Market & Consumer Insight 

  • Identifies market drivers
  • Translates trends and consumer knowledge into meaningful insights

Brand Development

  • Thinks brand strategy
  • Imagines disruptive products & services
  • Develops integrated campaigns that work
  • Integrates retail & shopper expertise

Activation Excellence

  • Delivers excellence with agility and rigor
  • Integrates sustainable, business consciousness

Collaborative Leadership

  • Creates collaboration for bigger success
  • Shares & leverages best practices 

 

Requirements:

  • University graduated or above, preferably in Business, Marketing or related discipline 
  • Minimum 6 relevant years of marketing experience 
  • In-depth knowledge of beauty products/categories
  • Experienced in research and market data analysis
  • Experience in full 3-axis beauty portfolio management is advantageous
  • Knowledge of travel retail dynamics/environment and competitors, markets trends and consumers
  • Good Financial sense and good understanding of luxury service industry
  • Willing to learn, goal-oriented, able to work under pressure 
  • Good communication and interpersonal skills
  • Fluent in English, bilingual (Mandarin) preferred for communication with Chinese counterparts and vendors
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