Key Job Accountabilities: 

Orchestrate the launches and push growth of pillar products, to contribute to continued growth for the brand and the consumer relationship.  

 

  • Collect and analyze consumer and market insights and competition strategies to make recommendations to management 
  • Implement new launches, maintain growth in pillar products and animate core catalogue 
  • Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences 
  • Adapt communication material (imagery, digital, point of sale) 
  • Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines 
  • Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.) 
  • Manage A&P budget and ensure sales forecast accuracy 
  • Effectively prepare clear messages for senior management 


Key Skills: 

Market & Consumer Insight  

  • Identifies market drivers 
  • Translates trends and consumer knowledge into meaningful insights  

Brand Development 

  • Thinks brand strategy 
  • Imagines disruptive products & services 
  • Develops integrated campaigns that work 
  • Integrates retail & shopper expertise  

Activation Excellence 

  • Delivers excellence with agility and rigor 
  • Integrates sustainable, business consciousness  

Collaborative Leadership 

  • Creates collaboration for bigger success 
  • Shares & leverages best practices  

  

Requirements: 

  • University graduated or above, preferable in Business, Marketing or related discipline
  • Minimum 3 years of relevant marketing experience  
  • Good knowledge of beauty products/categories 
  • Experienced in research and market data analysis 
  • Knowledge of travel retail dynamics/environment and competitors, markets trends and consumers is a plus
  • Fluency of Mandarin reading and communication is essential for communication with Chinese counterpart and vendors 
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