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MARKETING MANAGER – DPP PULP RIOT
Hello, we’re L’Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
As the Marketing Manager for Pulp Riot, you will be the driving force behind the brand's growth and vision in the Canadian market. You’ll immerse yourself in a brand known for its unapologetic artistry and deep connection to the professional hairstylist community, leading all strategic and operational aspects to new heights. Working on the #1 VIVID COLOUR BRAND IN CANADA, you will be able to develop skills that will help catapult you in the world of the Professional Products Division:
- Brand Strategy & Growth: You will define the local brand strategy, manage the P&L, and identify new market opportunities to accelerate growth and strengthen brand presence – you will have full ownership to identify
- Brand Champion: You will get a unique opportunity to co-lead the brand’s strategy in Canada alongside the Marketing Director, and it will be your responsibility to identify the areas of growth on the business, which could be one of the following (or more!) – new customer acquisition / salon conquesting, rebuilding the business in existing salons, and more – and identifying where we should be investing the brand’s dollars to grow (e.g., loyalty programs, merchandising, education support, etc.)
- Cross-Functional Leadership: You will collaborate closely with Sales, Education, and Operations teams to ensure cohesive strategy execution, perfect launches, and drive commercial success. In this role, you will get the one-of-a-kind experience that is ONLY UNIQUE TO THIS MARKETING ROLE IN PPD – managing the chiffre of the brand and working very closely with the Trade Marketing Manager to ensure all clients and distributors are delivering on their annual sales / growth plans
- Operational Marketing Expertise: You will be at the center of all operational execution and excellence on this brand – from product pricing, merchandising artwork, ensuring the correct forecast is placed on all products to ensure best-in-class service levels in Canada, and more. This is a perfect role to refine the operational skills that are quintessential to being a successful marketer in DPP/PPD CANADA.
- Community & Influence: You will connect deeply with the professional hairstylist community, building strong relationships with artists and influencers to fuel brand advocacy and co-create authentic content.
We Are Looking For
We are looking for a strategic and entrepreneurial leader with a strong affinity for the professional beauty world. You are a creative thinker who can translate market insights into powerful brand strategies and inspire teams to deliver outstanding results. Your ability to connect with the artist community and your drive to make an impact are what will set you apart.
You’re a great match if you have:
- Brand Strategy & Development: A proven ability to build and execute a long-term brand vision – “GM” MINDSET of ownership of the business
- Business Acumen & P&L Management: Strong commercial and financial skills to steer the brand’s performance.
- Integrated Marketing Communication: Experience in creating and managing 360° marketing plans.
- Digital & Social Media Marketing: Deep understanding of social platforms and digital trends to engage a dynamic community.
- Consumer & Market Insight: A talent for understanding the needs and behaviors of the professional hairstylist community.
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
At L'Oréal Professional Products Division, we have more than 115 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are. We are the cutting edge.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law