Key Job Accountabilities: 

Orchestrate the launches and push growth of pillar products, to contribute to continued growth for the brand and the consumer relationship.  

• Collect and analyze consumer and market insights and competition strategies to make recommendations to management 
• Implement new launches, maintain growth in pillar products and animate core catalogue
• Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences 
• Adapt communication material (imagery, digital, point of sale) 
• Mobilize and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines 
• Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.) 
• Manage A&P budget and ensure sales forecast accuracy 
• Effectively prepare clear messages for senior management 

Key Skills: 
 Market & Consumer Insight  

• Identifies market drivers 
• Translates trends and consumer knowledge into meaningful insights  

Brand Development 

• Thinks brand strategy 
• Imagines disruptive products & services 
• Develops integrated campaigns that work 
• Integrates retail & shopper expertise  

Activation Excellence 

• Delivers excellence with agility and rigor 
• Integrates sustainable, business consciousness  

Collaborative Leadership 

• Creates collaboration for bigger success 
• Shares & leverages best practices  

Requirements: 

• University graduated or above, preferable in Business, Marketing or related discipline
• Minimum 3 years of relevant marketing experience  
• Good knowledge of beauty products/categories 
• Experienced in research and market data analysis 
• Knowledge of travel retail dynamics/environment and competitors, markets trends and consumers is a plus
• Fluent in English and Mandarin preferred due to communication with China vendors/counterparts
• Willing to learn, goal-oriented, able to work under pressure – role cover multiple regions  
• Good communication and interpersonal skills