For 115 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.
With more than 90,000 committed employees, a balanced geographical footprint and sales across all distribution networks (ecommerce, mass market, department stores, pharmacies, perfumeries, hair salons, branded and travel retail), in 2024 the Group generated sales amounting to 43.48 billion euros. With 21 research centers across 13 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 8,000 Digital talents, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse.
Present in India since 1994, L'Oréal India is a 100% subsidiary of L'Oréal S.A. Today, L'Oréal India is present on all distribution channels with 26 brands, available in consumer channels (L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup); in hair and beauty salons (L'Oréal Professionnel, Matrix, Kérastase, Redken); in selective distribution (Kiehl's, Lancôme, Yves Saint Laurent), CeraVe in pharmacies and drugstores, and perfumes and make-up sold through L'Oréal International Distribution (Armani, Prada, Valentino, Ralph Lauren, Diesel, Victor & Rolf, Mugler, Azzaro, Maison Margiela, Cacharel, Guy Laroche, Urban Decay, Paloma Picasso, Youth To The People).
L'Oréal India employs more than 1,800 people in its offices in Mumbai, four regional offices, two production plants in Chakan (Maharashtra) and Baddi (Himachal Pradesh), and Research and Innovation centers in Mumbai (Maharashtra) and Bengaluru (Karnataka).
In India, L'Oréal's Corporate Social Responsibility (CSR) initiatives are built around three pillars: empowerment, environment and education. Our efforts are aimed at improving the condition of marginalized communities, empowering women, and fostering sustainable development. In addition to the group's CSR commitments, L'Oréal's brands (L'Oréal Paris, Garnier, Maybelline New York, Kérastase, Matrix, L'Oréal Professionnel) are also leading community impact initiatives in India.
In our journey, we are looking for talented individuals who can lead us on this mission.
Would you like to be a part of the adventure?
We have a suitable opportunity in the Dermatological division for the position of Senior Manager – Social Media & Advocacy. In this role, you will be responsible to handle consumer engagement and connection to the consumers through external stakeholder– i.e. media and influencer through social and online channels. You will be responsible for developing content through influencers/expert influencers like dermatologists or HCPs and providing this content and assets to the customer teams. You should know the content, channels and communities which resonate most strongly with the brands consumers. A significant part of this role is to own the relationships with influencers and media. The location of the job will be Mumbai – HO.
Key Responsibilities:
- Enthusing external stakeholders (influencers primarily along with journalists) about the brand and brand extensions
- Creating a squad/tribe of influencers for the brand through relationship
- Identifying top expert influencers (Dermatologists and HCPs) across spectrum of tiers & working directly with them:
- Owning the relationships with them on periodical basis
- Allocation and execution of budget for expert influencer marketing
- Reporting on monthly buzz analytics
- Sending out PR and blogger send-outs and creative mailers
- Identifying new influencers across spectrum of tiers & working in collaboration with agency for influencers:
- Owning the relationships with key influencers directly
- Allocation and execution of budget for influencer marketing
- Reporting on monthly buzz analytics
- Creating PR hampers aligned to campaigns and sending out PR and blogger send-outs and creative mailers
- Build, activate and optimize the localization, rollout and run of the digital platforms as to improve the brand image and an immersive experience for the consumer on the different touchpoints for more business impact
- Managing content across all touchpoints
- Capturing, selecting and approving user generated content to be shared/published by L'Oréal and ensuring a harmonious tone of voice across the brand
- Creating organic campaign posts
- Developing understanding of consumers and Shoppers through social engagement, media & analytics
- Direct the development and execution of the L’Oréal editorial calendar (influencer and PR) to up weight brand engagement and influence positive branded social discussions
- Own relationship with Global Communications and Influencer DMI teams
- Lead and manage external event and production agencies
- Own all PR & Media relationships
- Develop topline strategy for Influencer Marketing and own relationship with all influencers
- Building and executing the annual PR plan leading to consumer recruitment and loyalty through influencer marketing and editorial content and partnerships.
- Identify opportunities for further maximizing social reach and propose roll-out for the division
Key Deliverables:
- Delivering influencer and content campaign
- Managing influencers:
- Developing all Comms. led activity
- Analysis & Reporting
Physical Demands (e.g. % travel):
- Travel will be need based
Experience & Education:
- At least 3 – 4 years of experience in managing advocacy of the brand and working with influencers. Overall experience of 6+ years in brand management is required.
- Should have done an MBA / Masters in Marketing
L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.