Reporting to: Noli Marketing Director

About Noli: 

Noli is a Beauty Tech startup backed by L’Oréal Group, founded in 2024 to solve one of the biggest pain points in the beauty industry: helping users find the right beauty products for their needs. Based in London (Holborn), we’re on an exciting growth journey in the online beauty space. At Noli, our vibrant culture drives everything we do – we’re ambitious, curious, and deeply committed to empowering our team and our users. We put people first, embrace innovation, and foster a creative, inclusive environment where everyone thrives. 

The role: 

As Senior Brand & Content Lead, you will play a pivotal role as both a brand custodian, and a driver of our product marketing and content strategies. You be responsible for ensuring brand consistency across touchpoints, creating compelling engaging content and marketing campaigns that drive appeal, excitement & clarity of the Noli proposition & amplify our brand narrative to drive growth. Socially native, creative, with a passion for Beauty & an ability to create content, you will work as part of a lean, dynamic marketing team in London, shaping our brand identity, executing product marketing strategies and delivering a cohesive, inspiring customer experience. 

Key responsibilities:

•    Brand Consistency: Custodian of Noli brand guidelines, ensuring consistent execution, communication, messaging & tone of voice across all marketing touchpoints (with all teams & external partners adhering to them in all creative output).

•    Brand Positioning: Development and amplification of brand narrative across earned media channels specifically (incl. providing brand guidelines for influencer & UGC content).

•    Product Marketing: Define target audiences, craft compelling product narratives & highlight unique selling points to appeal to target audience across digital and social channels, and develop go-to-market strategy for each product launch and release. 

•    Content Strategy: Develop and execute a comprehensive content strategy for Noli, to be leveraged across key marketing channels (incl use of content onsite, in CRM & on social channels).

•    Content Creation: Oversee Noli Content Studio in producing high-quality, engaging & compelling content for use across all marketing touchpoints, that connects with target users, showcases Noli’s USP & brand personality, and delivers a better online beauty experience for users. Graphic design proficiency required. 

•    Social calendar: Work collaboratively with PR, Social & Community Lead to activate day-to-day management of all owned Noli social channels via engaging content calendar, scheduling social media posts, campaigns, and promotions to support product launches, campaigns and key moments. 

•    Cross-functional Collaboration: Work closely with Product, Marketing & Commercial teams to facilitate content needs for all activation and ensure brand consistency and cohesive customer experience, including collaboration with SEO Lead to optimise & enrich high priority content onsite. 

•    Campaign Management: Assist in the development and execution of paid media campaigns in alignment with Performance Marketing lead. 

•    Market Analysis: Close attention to ongoing competitive landscape and consumer trends, to inform product and marketing strategies, circulating with wider venture team.

Requirements:

•    Strong experience in product marketing, brand or content management, within beauty or e-commerce.  

•    A growth-hacking attitude with a focus on innovative activation ideas to manage and grow a brand’s presence across channels, to cut-through & drive customer acquisition & retention. 

•    Ability to shoot, edit & design content with proficiency in graphic design tools (e.g., Adobe Creative Suite, Figma).

•    Strong storytelling ability with background in developing content that drives engagement & strong understanding of social media platforms, trends, and activation best practices.

•    Ability to multitask, prioritize, and work in a fast-paced environment, with agility to ideate & mobilise wider brand team with latest trends

•    Analytical mindset with the ability to interpret data and measure the effectiveness of content marketing efforts.

•    A passion for e-commerce, digital marketing & brand storytelling and a deep understanding of the beauty industry 

About our Noli culture: 

At Noli, our vibrant culture is the heart of everything we do. We believe in creating an environment where innovation, curiosity, and empowerment thrive. Our values define us and shape the way we work together to transform the beauty industry. 

Founded for the People: We put our users at the centre of everything. We constantly learn from them, challenge biases, and adapt our products to meet their unique needs. 

Boundlessly Ambitious: We believe in limitless potential. Our team sets high expectations and pushes boundaries to achieve great things. 

Relentlessly Curious: The beauty industry is always evolving, and so are we. We embrace new technologies and stay connected to the latest trends to keep us ahead of the curve. 

Positively Glowing: We’re passionate about inspiring each other and bringing light to the beauty world. Our energy is contagious, and it fuels our creativity. 

Empowered: We empower doers with radical ownership. We eliminate stagnation and encourage innovation by giving our team the freedom to experiment and create. 

Unique & United: We celebrate diversity in all its forms. We value different perspectives, foster mutual care, and strive to be better, together. 

Join us at Noli and help us redefine the beauty experience!