For 115 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.
With more than 90,000 committed employees, a balanced geographical footprint and sales across all distribution networks (ecommerce, mass market, department stores, pharmacies, perfumeries, hair salons, branded and travel retail), in 2024 the Group generated sales amounting to 43.48 billion euros. With 21 research centers across 13 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 8,000 Digital talents, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse.
Present in India since 1994, L'Oréal India is a 100% subsidiary of L'Oréal S.A. Today, L'Oréal India is present on all distribution channels with 26 brands, available in consumer channels (L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup); in hair and beauty salons (L'Oréal Professionnel, Matrix, Kérastase, Redken); in selective distribution (Kiehl's, Lancôme, Yves Saint Laurent), CeraVe in pharmacies and drugstores, and perfumes and make-up sold through L'Oréal International Distribution (Armani, Prada, Valentino, Ralph Lauren, Diesel, Victor & Rolf, Mugler, Azzaro, Maison Margiela, Cacharel, Guy Laroche, Urban Decay, Paloma Picasso, Youth To The People).
L'Oréal India employs more than 1,800 people in its offices in Mumbai, four regional offices, two production plants in Chakan (Maharashtra) and Baddi (Himachal Pradesh), and Research and Innovation centers in Mumbai (Maharashtra) and Bengaluru (Karnataka).
In India, L'Oréal's Corporate Social Responsibility (CSR) initiatives are built around three pillars: empowerment, environment and education. Our efforts are aimed at improving the condition of marginalized communities, empowering women, and fostering sustainable development. In addition to the group's CSR commitments, L'Oréal's brands (L'Oréal Paris, Garnier, Maybelline New York, Kérastase, Matrix, L'Oréal Professionnel) are also leading community impact initiatives in India.
In our journey, we are looking for talented individuals who can lead us on this mission.
Would you like to be a part of the adventure?
L’Oréal’s Luxury Division is looking for a Senior Marketing Manager. In this Individual contributor role, you will orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship. You should have a minimum of 6 years professional experience in operational marketing, product development and digital marketing. Prior experience in beauty or lifestyle luxury goods will be advantageous. The location of the job will be in Mumbai.
- Collect and analyse consumer and market insights and competition strategies to make recommendations to management
- Implement new launches, maintain growth in pillar products and animate core catalogue
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
- Adapt communication material (imagery, digital, point of sale)
- Mobilise and work with other departments (sales, logistic, education, A&I/Media etc.) and partner agencies to build broader business strategy and execute plans basis aligned strategy
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
- Manage budget and ensure sales forecast accuracy
- Effectively prepare clear messages for senior management
- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
- Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials including RDVM (services, advice, etc.)
- Build brand love through a strong A&I & content strategy along with relevant teams/stakeholders/agencies
- Strategize and build brand activations & GTM with locally relevant insights & key campaigns for India specific hallmarks/moments
Key success factors:
- Passion for beauty
- Creative and strong aesthetics inclination
- Attention to detail and operational excellence
- Creative Conceptualisation for communication
- Analytics and insights skill
- Work as a team player
- Drive alignment, interact effectively,
- Demonstrate entrepreneurship, and innovate
Key Relationships:
- Internal Interactions – Sales, Digital, Education, Supply Chain, Purchase, A&I/Media, Merchandising, Finance teams
- External Interactions – Advertising, PR and Digital partners, Distributors
Professional and Technical Competencies:
MARKET & CONSUMER INSIGHT
- Identifies market drivers
- Translates trends and consumer knowledge into meaningful insights
BRAND DEVELOPMENT
- Thinks brand strategy
- Consumer centricity translating into strategic direction
- Imagines disruptive products & services
- Develops integrated campaigns that work
- Integrates retail & shopper expertise
ACTIVATION EXCELLENCE
- Delivers excellence with agility and rigor
- Integrates sustainable, business consciousness
COLLABORATIVE LEADERSHIP
- Creates collaboration for bigger success
- Shares & leverages best practices
Physical Demands (e.g. % travel):
- Travel will be need based
Education:
- Relevant experience / MBA
L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.