Ready to help L’Oréal grow stronger connections between our consumers and our brands, products, and teams? We are seeking a visionary and impact-driven Data Driven Experiences Lead to redefine skin health and beauty through personalized digital journeys within L'Oréal Dermatological Beauty in the Nordics, located in Copenhagen.
For over a century, L'Oréal has been creating beauty through innovation and science. As the world's leading beauty company, we are constantly transforming the industry with cutting-edge technology and data to create personalized experiences. At L'Oréal Dermatological Beauty (LDB), the future of beauty is health. We offer science-backed brands like La Roche-Posay, Vichy, CeraVe, and SkinCeuticals, dedicated to improving skin health globally through highly effective, expert-recommended solutions.
Your mission...
As the Data Driven Experiences Lead for L'Oréal Dermatological Beauty, you will be instrumental in shaping how consumers discover, engage with, and benefit from our dermatological beauty brands in the digital ecosystem. You will bridge our rich first-party data with cutting-edge digital experiences, ensuring every touchpoint delivers personalized, medically informed, and highly relevant content and solutions. This pivotal role combines a passion for data, media activation and digital innovation with a commitment to skin health.
Key Responsibilities:
- Data Acquisition Strategy: Design and implement a privacy safe acquisition strategy aligned with our frameworks. You will own and define the data recruitment strategy from all addressable targets, ensuring superior database quality and optimal media efficiency. You will also be responsible for orchestrating and overseeing multi-brand acquisition campaigns across the entire Division.
- First-Party Data Activation Strategy: Lead the segmentation and strategic activation of LDB's first-party data audience to drive tailored content, product recommendations, and targeted media campaigns across all digital touchpoints. Oversee CRM cross-brand campaigns planning, execution and reporting.
- Second-Party Data Activation Strategy: Partner closely with our commercial and media teams to create a 2P data strategy for different clients and brands. Instrumental role in our retail media strategy.
- Cross-functional Collaboration and Stakeholder Management: Partner closely with Brand, Digital Marketing, and Commercial teams to seamlessly integrate data insights into digital product development and consumer-facing initiatives.
- Performance & Optimization: Analyze and optimize DDX campaign performance. Establish KPIs, build measurement frameworks, and lead continuous A/B testing and optimization efforts to maximize digital engagement, conversion, and consumer satisfaction.
Your profile:
- Digital Experience: +6 years in digital experience, data strategy, digital product management, or CRM and marketing automation, with a proven track record of leveraging data for impactful digital outcomes. You have worked with digital media and have experience in lower funnel-based media activations such as lead ads and retail media.
- Audience building and activation: Deep knowledge on how to build digital audiences and how to activate them through the digital ecosystem while respecting GDPR.
- Data Savvy: Deep understanding of data analytics, consumer segmentation, and first- & second-party data strategies, capable of translating complex data into actionable insights.
- Digital Acumen: Strong knowledge of digital platforms (web, app, e-commerce), from a brand website to digital marketing technologies, and omnichannel consumer journeys.
- Strategic & Collaborative: Exceptional ability to think strategically, influence diverse teams, and drive results in a complex organization.
- People Developer: Proven experience in a leadership or managerial role, successfully overseeing projects and guiding teams. With your managerial experience, you will lead and foster the growth of the team and the wider community, mentoring and guiding them towards success.
We are looking for our new Nordic Data-Driven Experiences Lead to start on 1st of September 2025. The employment is permanent. Applications are reviewed on a rolling basis, so do not wait to apply. We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion, or sexual orientation. Join L'Oréal Dermatological Beauty and lead the future of personalized skin health experiences!
What’s in it for you?
We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals – with 500 of them based in Denmark.
Who are we?
Leading the world in beauty and pioneering the world of beauty tech, we are more than 90,000 employees across 150 countries and have a unique portfolio of 37 international brands. In 2024, the Group generated sales amounting to 43.48 billion euros. We push boundaries to stay ahead, delivering innovation and digital solutions that bring beauty to all. L’Oréal embraces entrepreneurship, allowing you to conceptualize ideas and bring them to life in an agile way. Your job is your innovation playground.
At L’Oréal, we define success as making a positive, conscious impact. For 115 years, we've devoted ourselves to fulfilling beauty aspirations worldwide. Our purpose: to create the beauty that moves the world. We offer the best in quality, efficacy, safety, and responsibility, celebrating beauty in its infinite plurality. With 21 research centers globally and a dedicated team of over 4,000 scientists and 8,000 Digital talents, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse. We are committed to social and environmental sustainability.
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives.
The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.