The world leader in cosmetics, L’Oréal is present in 150 countries on five continents. Our 35 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men globally. Our ambition is to win over another one billion consumers around the world by inventing the cosmetic products that meet the infinite diversity of their needs and desires through continued digital innovation. L’Oréal supports diversity and sustainable, ethical sourcing for all our products, and we have reduced our emissions by approx. 78% since 2005.
The DNA of L’Oréal is Innovation and we are driven by a real passion for the future. Our Research and Innovation Centres in India are the sixth innovation hub for L’Oréal worldwide to fuel local market innovations.
The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers.
When beauty and tech collide, the impossible can happen!
In our journey, we are looking for talented individuals who can lead us on this mission.
Would you like to be a part of the adventure?
We have a suitable opportunity in the Consumer Products division for the position of National Makeup Artist & Education Manager. In this role, we are seeking a skilled, artistic, and experienced candidate to join our team. This role will involve working with our retail consumer beauty brands and beauty academy to provide makeup artistry and beauty education to clients, train our team of makeup artists and beauty advisors, and develop and execute innovative makeup and beauty strategies to meet constant trends and business metrics across all axes (makeup, skincare, hair color, and hair care)
With a consumer-centric mindset, the candidate will be responsible for developing and implementing educational programs that enhance the online and offline consumer experience and engage with our beauty advisor community through best-in-class beauty and artistry education. Socially savvy, strong business acumen, and brand storytelling are some of the key ideal candidate callouts for this role.
This position reports directly to the Head of Education & Operations. You should have 8+ years of experience as a makeup artist and education manager in the beauty industry. The location of the job will be Mumbai – HO.
Key Responsibilities:
- Develop and execute artistry educational programs for our consumers and beauty advisor community that focus on product knowledge, artistry, sales, and beauty transformations
- Deliver training programs that enhance the online and offline consumer experience for our brands on techniques, products, and trends to ensure that they deliver the highest quality of service to our clients
- Conduct in-store and online Artistry Masterclasses to educate consumers and drive sales via trends & artistry techniques
- Drive incremental retail sales via the successful execution of virtual & in-store events, consultations, and masterclasses
- Develop and implement strategies that increase the effectiveness of our education programs
- Collaborate with cross-functional teams and brand teams to identify opportunities to enhance the consumer experience both online and offline
- Mentor and upskill a team of makeup artists and build beauty crew capabilities
- Education Evaluations and Effectiveness to gauge the impact of all artistry led programs
- Continuously stay up to date on industry trends, emerging technologies, and best practices
- Develop and maintain relationships with key influencers in the beauty industry
- Create content for social media platforms that showcases our brand and highlights our education programs
- Collaborate with marketing and sales teams to create a cohesive brand message that resonates with our target audience
- Build and conceptualize revenue models and streams to ensure Artistry leads to revenue generation and business profitability
- Demonstrated proficiency in authoring, shooting, editing, and delivering relevant social assets that resonate with our brand objectives
- Develop and implement a content strategy that aligns with the brand's goals and objectives
- Create engaging and high-quality content for social media platforms, including but not limited to Instagram, Facebook, Twitter, and LinkedIn
- Stay up-to-date with the latest makeup and beauty trends and best practices to ensure that the brand's makeup content remains relevant and effective
Key Requirements:
- Must have 8+ years of experience as a makeup artist and education manager in the beauty industry
- Must have excellent makeup and artistry skills and knowledge of various makeup products and techniques
- Strong business acumen and brand storytelling skills
- Strong organizational and project management skills
- Socially savvy and familiar with social media platforms and willing to demonstrate capabilities as a brand ambassador
- Exceptional verbal & written communication, presentation, public speaking, & media skills
- Demonstrated ability to lead and mentor a team and work independently and as part of a team as well
- Flexible schedule with the ability to work evenings and weekends as needed, and ability to travel extensively
- Experience in training and coaching makeup artists is a plus
- Must have a portfolio of previous work (Professional or Academic Portfolios)
- Passionate about the beauty industry and committed to staying up to date on emerging trends and technologies
- Knowledge of computer programs - Microsoft Office (Word, Excel, PowerPoint, Outlook, Teams) and tech for beauty innovations
- A creative thinker with a passion for storytelling and a deep understanding of social media trends
- Demonstrated ability to multitask, prioritize, and meet deadlines in a fast-paced environment
- Experience with graphic design or video editing is a plus
Physical Demands (e.g. % travel):
- Travel will be need based
Education:
L’Oréal is committed to building a diverse environment and is proud to be an equal-opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.