KEY JOB ACCOUNTABILITIES:
Implement the medical strategy to increase prescription and recommendation of brands by health professionals and establish its scientific legitimacy and reputation
Develop relationships and programs with KOLs, scientific societies and patient associations to establish the scientific and medical reputation of the brands / Division
Collaborate with KOLs and HCPs to drive scientific studies and outputs
Develop and deploy communication strategy, tools and content for internal and external stakeholders (dotted reporting line to marketing manager)
Develop an omnichannel communication strategy and deploy digital tools that will serve the strategy
Resource localization and development to assist field teams in communicating with relevant stakeholders (eg detail aids)
Test the ROI of Medical communication assets with relevant stakeholders
Enhance the image and increase prescription and recommendation of the brands.
Promote the brands’ added value by emphasizing the technical and scientific characteristics of the products and services.
Get to know the environment, the pathologies, the products and the useful communication techniques for promoting the products and services.
Represent the brand/the Division at every contact opportunity with health professionals and ensure they are followed up (congresses, ongoing medical training)
Use all available communication channels to increase message frequency and enhance customization
Implement communication techniques to adapt to external and internal stakeholder needs
Ensure synergy with commercial and marketing teams to drive divisional strategy
SKILL, KNOWLEDGE REQUIREMENTS AND EXPERIENCE
Relevant qualification or degree
Experience in KOL mapping and stakeholder management
2 years of experience in a medical function within Pharmaceutical or FMCG dermatology
Knowledge of the dermo cosmetic/Pharmaceutical regulatory environment
A driver’s license
Track record of success in building medical relationships
Willingness to travel
PERSONAL & PROFESSIONAL COMPETENCIES REQUIRED
PERSONAL ATTRIBUTES
High learning agility
Decisiveness and Action Orientation
Results oriented
Customer focus
Ability to prioritise and multi-task
Good interpersonal skills
Excellent verbal, written communication and presentation skills
Applies entrepreneurial and commercial thinking
GENERAL
Business acumen
Problem solving
Networking and influencing
Attention to detail
Interpersonal awareness / empathy
Verbal and written communication skills
L'ORÉAL COMPETENCIES
Ambition
Judgement
Learning Agility
Empathy
Resilience