Job Title: Manager, Academy Content and Community Manager - L’Oreal Academies

Division: PPD

Location: NYO

Reports To: AVP, Academies

Who We Are: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably and lead the digital transformation of our industry with a customer-centric approach. Our brand s portfolio includes L’Oréal Professionnel, Kérastase, Redken, Matrix, Pulp Riot, Mizani, Biolage, L’Oreal Technique, Shu Uemura, Color Wow and Pureology.

For over 115 years, L'Oréal Professional Products has established a legacy in the salon industry, leading education. With the opening of the New East Coast Academy for continuing hairdresser education, combined with the West Coast Academy in California, L’Oreal now has the largest footprint in the industry. The L’Oreal Academies mission is to serve as a next generation hub, a multi-branded creative epicenter for beauty professionals to connect, set new standards in education, inspiration, and artistry. The Academy in New York is also the new home to the iconic Redken Exchange.

What You Will Learn: Academy Content and Community Mgr of L'Oréal Academies is a dynamic role leading the Academy & Redken Exchange social channels and driving overall marketing efforts. The role is focused on driving awareness of the Academy and programming, creating promotional materials to increase ticket sales and occupancy and generating /sourcing content to raise awareness and create a community on social media.

Strategic Marketing and Promotion:

• Strategic Marketing Plan Development & Execution: This core responsibility involves creating comprehensive marketing strategies to elevate the academies' profile and drive ticket sales. Collaborating with cross functional partners to execute across Digital, Brand Education, US Creative and SalonCentric teams.
• Promotional Activities Across Channels: The Marketing Manager oversees all promotional activities across various channels, SC.com, social media, email marketing, print materials, and potential public relations. This demands versatility and expertise in managing multi-channel campaigns.
• Promotional Asset Development: Creating a wide range of promotional materials, from flyers and brochures to social content including still, video & paid media, requires strong project management and creative execution skills.

• Social Media Strategy: Developing and executing a social media strategy for L’Oreal Academy and Redken Exchange as key social platform lead. Building the content strategy, sourcing or creating content and executing plans in platforms to maximize awareness of programs and increase ticket sales. This includes identifying key themes, optimizing posting schedules, tracking performance metrics, content creation, community engagement, and social listening to understand audience preferences.
• KPI Tracking and Reporting: Tracking key performance indicators (KPIs) related to ticket sales& promotions and providing monthly recaps with actionable insights demonstrates accountability and data-driven decision-making.

This Academy Content and Community Manager role requires a highly organized, creative, and data-driven individual with excellent communication and project management skills. Success in this position hinges on the ability to develop and execute effective marketing strategies that drive awareness, increase ticket sales, and ultimately contribute to the profitability of the L'Oréal Academies.

What We Are Looking For:

Required Qualifications:

• Education Requirements - Degrees/Certifications-Bachelor's Degree or higher
• 5+ years of experience in digital marketing, preferably within the beauty or salon industry.
• Proven track record of developing and executing successful digital education or content strategies.
• Deep understanding of social media platforms, content creation, and influencer marketing.
• Strong understanding of the Beauty Industry
• Technical Skills(i.e., SAP, MS Office, etc.) Proficient in Excel, Word, Outlook, Teams
• List Physical Requirements of the Role (i.e., sitting, standing, twisting, bending, physical in-office presence) Sitting, standing, bending, moving and setting up fixtures & tools, lifting of product boxes. 
• Project management, strong logistical skills, interpersonal skills, and ability to work in a fast-paced environment. 
• Some flexibility in work schedule, nights and weekends depending on Academy schedule & content needed to be gathered. 
• Ability to Travel to the West Coast Academy- Quarterly. 

Preferred Qualifications:

• Relevant Industry Certifications – Cosmetology License preferred but not required

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range: $98,400.00 - $140,200.00 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)  
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)  
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)  
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)  
• Employee Resource Groups (Think Tanks and Innovation Squads)  
• Access to Mental Health & Wellness Programs   

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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