Calling all innovators, disruptors, and dreamers!  

Join us at L’Oréal, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. Together, we tackle big challenges while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together! 

Job Title: Omni-Channel Marketing Specialist - L'Oréal Professionnel Paris, Professional Products Division

A DAY IN THE LIFE:
The Omni-Channel Marketing Specialist develops and executes integrated marketing strategies across B2B and B2C channels, ensuring brand consistency and a seamless customer journey. This role analyzes market trends, collaborates with internal teams and partners, and builds strong stakeholder relationships to drive brand growth. Additionally, the specialist evaluates marketing performance and recommends improvements to optimize future activations.

1. Market & Consumer Insights

• Monitor market, competitor, and consumer/shopper trends across B2B and B2C channels.

• Analyze brand and channel performance to identify opportunities for growth.

• Provide insights to ensure brand strategies are effectively localized across channels.

2. Channel Strategy & Planning

• Develop integrated omni-channel marketing strategies that connect brand priorities with channel-specific needs.

• Ensure brand consistency across professional (Salon, Distributor, Wholesaler) and consumer (eCommerce, H&B retail) touchpoints.

• Design cohesive channel activation frameworks to deliver a seamless brand and consumer journey.

3. Brand-Centric Collaboration

• Collaborate with Brand, Product, Sales, and Digital Marketing teams to align activation plans with brand equity and growth objectives.

• Partner with agencies and external stakeholders to execute high-impact initiatives.

• Act as a brand guardian within channel activities, ensuring premium and consistent brand representation.

4. Partner Engagement

• Build strong partnerships with key B2B and B2C stakeholders to enhance brand presence and category growth.

• Co-develop business plans that integrate brand campaigns with partner strategies.

• Strengthen long-term brand equity through collaborative initiatives.

5. Performance Evaluation

• Evaluate effectiveness of channel marketing activities against brand KPIs.

• Recommend strategic adjustments to optimize future activations and brand visibility.

• Share learnings and best practices to elevate overall marketing execution.

WHO YOU ARE:

• Education : Bachelor’s degree in Marketing, Business Administration, or related field
• Year of Experience : 3+ years in Marketing (Channel/Brand Marketing in FMCG or Beauty preferred). candidates with 5+ years are highly valued
• Experience: Strong background in channel marketing with a brand-centric approach
• Language: Fluent in both Korean and English.
• Other Skills:
  • Strong analytical skills with experience in data-driven decision-making
  • Excellent communication and relationship-building skills
  • Proficiency in Microsoft Office Suite and trade marketing tools

WE ARE ENGAGED & COMMITTED:

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.

The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law.

We are proud to be an equal opportunity employer.

(*Please attach your updated Eng. resume when you apply.)