- Build and execute performance media campaigns, plan and develop awareness and transactional media campaigns across the full media funnel, including budget allocation, performance tracking, analysis, and agency management.
- Develop and execute sales-driven advocacy & influencer initiatives to achieve e-commerce sales targets.
- Partner with brand marketing teams to execute integrated influencer marketing campaigns aligned with the overall brand advocacy strategy.
- Analyze data and provide actionable insights to optimize media strategies and influencer activations.
- Support social media operations to ensure the consistency and effectiveness of the brand buzz creation
- Communicate with the brand marketing team and the digital team, ensure that activities are aligned with the brand‘s strategy and guidelines
Qualifications:
3+ years of experience in media or influencer agencies preferred
Strong data analysis skills and familiarity with media performance metrics.
Proficiency in social media management and content creation.
Excellent in communication, collaboration, and teamwork skills.
Experience with advocacy & influencer management is a plus.
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