MISSION 

Lead, coach, and empower a team to achieve sales excellence, deliver exceptional customer experiences, and ensure efficient store operations through positive and collaborative leadership.

KEY JOB ACCOUNTABILITIES

LEAD SALES PERFORMANCE:

• Define store sales goals and set individual objectives for the team.
• Coach and lead Beauty Advisors to achieve their sales targets
• Monitor KPIs and provide qualitative feedback to Retail Management.
• Leverage market insights and collaborate with corporate retail teams to maximize sales opportunities.

LEAD STORE OPERATIONS:

• Control budgets and expenses while optimizing costs.
• Ensure compliance with merchandising guidelines.
• Master and maintain essential store tools (e.g., cash register, time management, clienteling) and beauty tech tools (e.g., diagnostic tools, virtual try-on).
• Oversee inventory management (stock, testers, samples, and other selling tools) to prevent shortages or loss.
• Ensure compliance with data privacy, security, and cash-handling procedures.
• Manage Chat and Shop order processes.

FOR THE COUNTER:

LEAD AND DEVELOP THE TEAM:

• Recruit and onboard new Beauty Advisors in alignment with the HR retail philosophy. 
• Drive, motivate, coach, and create a positive working atmosphere within the team.
• Assess and develop Beauty Advisors' skills through Connect, training, and feedback. 
• Ensure efficient staff scheduling, balancing skills, sales traffic, and store activities 
• Drives performance by inspiring a shared vision and enabling the team to overcome obstacles, fostering innovation and a customer-first approach

CREATE A BEST-IN-CLASS CUSTOMER EXPERIENCE:

• Develop and implement a CRM plan to enhance client loyalty.
• Work closely with Retail Management and HQ to build a client-centric store environment.
• Ensure sales teams deliver a personalized, professional service aligned with CXE & NPS objectives.
• Handle and resolve customer objections and inquiries efficiently and professionally.
• Continuously upskill to adapt to luxury, beauty, and retail business evolution.

FOR FSS/FLAGSHIP STORES:

• Solve boutique operational challenges independently and develop local partnerships.
• Identify opportunities to increase store traffic through community engagement and events.