JOB TITLE: Senior Digital Communication specialist

KEY RESPONSIBILITIES

This Senior Digital Communication specialist position will primarily focus on the LRP brand. Leveraging a 

deep understanding of both the mass-market and dermatological skincare landscapes, this role will 

analyse consumer needs, market trends, and competitor strategies to drive sustainable growth for

brand.

LRP Digital Communication:

• To define, plan and implement full funnel brand digital communication strategy in consistency from 

advocacy to digital and review media with the international strategy.

• Increase the brand awareness & equity with high trust score as a skincare brand.

• Develop contents to enrich online and offline communications and drive sales objectives. Gather local 

needs and find relevant creative partners

• Implement efficient PR/digital touch point and monitor ROI with media and influencer agencies.

• Link digital communication to BTQ/SHOP to bring traffic.

• Represent and be the brand spokesperson for external targets including celebrities, KOLs, beauty 

experts and key media (including traditional and digital publishers).

• Organize Brand PR events with good brand executions.

• Maintain and protect the brand's reputation, anticipate and manage crisis.

• Analyze brand's and competitors' interactive activity to make recommendations to management

• Ensure a strong presence on social media, with a deep understanding of each network's specificities and 

consumers' expectations

• Collaborate with HQ digital team to optimize the actions in Japan

Must have aspects

•Both Japanese/English language skills: Intermediate or higher

Preferred aspects

•Experience in digital communication experience combined with a science-based educational background