Hello, we’re L’Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
Why This Role Is Critical
In L’Oréal, e-commerce is not just a channel, it is the primary growth engine. In this role, you architect the future of beauty commerce across one of the world's most dynamic online markets, ensuring that Zone strategy lands with local precision at speed, at scale, and with shared accountability.
Context & Operating Model
As Head of E-Commerce Acceleration for our Professional Products Division, you sit at the Zone and you are the strategic architect of e-commerce growth across our Southeast Asian markets for newly launched brands, owning direction, standards while empowering local country teams to execute with precision and market relevance.
Mission
Drive sustainable, double-digit GMV growth across Shopee, TikTok Shop (TTS), and Lazada for newly launch brands by leading the Zone's e-commerce strategy while enabling local country teams and agencies to deliver best-in-class execution. You bridge brand, commercial, and supply chain functions to make L'Oréal the most visible and best-converting beauty brand across SEA's digital shelves.
Core Responsibilities
1. Zone Strategy & P&L Governance
- Commercial Roadmap: Define the annual e-commerce business plan, identifying key growth levers (new platform launches, portfolio expansion, or cross-border opportunities).
- Budget co-ownership: Manage the e-commerce P&L, optimizing the "Transactional Media" and Promotional investment (Retail Media, Search, Promo) to ensure a high ROAS and ROI
- co-lead Regional JBPs with platforms (Shopee, TTS, Lazada) at Zone level
- Set KPI targets and brand standards cascaded to all country teams
2. Building Blocks by Platform
- Craft platform-specific growth strategies (Shopee & TTS & Lazada build-up) based on past learnings and platform dynamics
- Define platform GMV split and phasing with strong market cooperation.
- Develop cascading building blocks by market, ensuring Zone direction is locally adapted without compromising brand consistency
- Promotional Strategy: Design and execute high-impact promotional calendars, including exclusive bundles, sampling strategies, and CRM-driven loyalty rewards.
3. Branded Content & Transaction Media
- Co-own SIS, PDPs, branded content quality execution together with OBMs across all platforms, ensuring Perfect Store execution
- Oversee daily transaction media execution and campaign performance in collaboration with country teams and brand teams
4. E-commerce Performance Management and Building Blocks
- Performance Monitoring: Track KPIs (GMV, Traffic, Conversion)
- Define Zone affiliate content strategy: keywords, narratives, open plans, and commission guidance
- Own the Affiliate Playbook at Zone level and monitor Affiliate performance (# of affiliate, GMV per affiliate, GMV per video, CR)
- Responsible for the productivity of LS. (MGV, GPM, GMV/HR)
- Facilitate Monthly Zone-Country Brand & Controllers Review structured performance steering with P&L co-accountability
- Bi-weekly Review with countries: Platform building blocks, branded content, transaction media, affiliate, livestreaming
- Monthly Review with countries: Zone-Country P&L, RGM, Brand & Controllers alignment
Required Skills & Experience
Technical Expertise
- Platform Mastery: Deep knowledge of SEA e-commerce ecosystem. Shopee, TikTok Shop, Lazada marketplace algorithms and seller center tools
- Analytics: Proficiency in platform analytics (Brand Portal, Seller Center, PowerBI) and Retail Media (Shopee Ads, TTS Ads)
- Search & Media: Understanding of Retail Media (AMS, Shopee Ads) and SEO/SEM principles.
- Familiarity with RACI-based operating models and cross-functional governance in matrix organizations
Leadership & Soft Skills
- Influence & Collaboration: Ability to persuade internal stakeholders and external partners to prioritize e-commerce initiatives and to set strategic guardrails while maintaining collaborative country relationships
- Entrepreneurial mindset: comfortable with the "test-and-learn" culture, ambiguity, and rapid platform changes
- Consumer-centric thinking: passion for beauty and understanding of how SEA consumers discover and purchase online
- Strong stakeholder management: platforms, local agencies, brand GMs, supply chain, and regional controllers
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make concrete difference.
Who We Are L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
At L'Oréal Professional Products Division, we have more than 115 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are. We are the cutting edge.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.