Job Title: L'Oréal Professionnel, Visual Merchandising Director

Division: Professional Products Division Location: Hudson Yards, NY Reports To: Vice President, L'Oréal Professionnel

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Who We Are:

For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility — to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and to lead the digital transformation of our industry with a customer-centric approach. Our brand portfolio includes L'Oréal Professionnel, Kérastase, Redken, Biolage, Matrix, and Pureology.

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Role Description:

We are looking for a visionary and passionate Director of Visual Merchandising who excels at disruptive brand storytelling and "out-of-the-box" retail thinking to lead the L'Oréal Professionnel team. This is a high-impact role responsible for the strategic physical articulation of the brand across all categories, including Care at Sephora and the full portfolio of Color, Care, and high-tech Innovation (AirLight Pro) at SalonCentric.

The Director will serve as the architect of the brand's in-store experience, translating L'Oréal Professionnel's "big bets" into immersive retail environments and impactful brand expressions and animations. You will add significant value to Marketing, Sales, and Education by driving traffic and conversion within both professional distribution and prestige consumer outlets. As a result, the ideal candidate must be a strategic thinker capable of increasing retail productivity through successful campaign execution and innovative merchandising strategies. This position requires an entrepreneurial mindset, an elite creative vision, and the ability to influence senior leadership through exceptional communication.

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Key Responsibilities:

•    Executive Creative Reviews & Approvals: Lead the presentation of all visual merchandising strategies and creative concepts to senior leadership, including the General Manager, VP of Marketing, and VP of Education. Ensure all in-store touchpoints are aligned with the brand's strategic priorities and educational standards before execution.

•    Global DMI Collaboration & US Adaptation: Partner closely with Global DMI to execute the brand's international visual merchandising vision. Adapt global strategies to meet US market needs while optimizing communication between global stakeholders and local retail partners to ensure best-in-class execution.

•    Strategic Retail Pitch & Placement: Lead the semi-annual SalonCentric pitch process. Strategically align store placement proposals with the brand's panier, develop innovative placement concepts, and collaborate with the Creative team on visual alignment. Own the creation of the pitch deck and, once awarded, manage the end-to-end execution of the placement.

•    Omni-Category Merchandising (Color, Care, & AirLight Pro): Direct the visual strategy and creative vision for monthly store merchandising across the entire LP portfolio.

•    Publication Management: Oversee the creative vision and project management process for the monthly SalonCentric catalog, including page reservation, pagination, storytelling conceptualization, brand alignment, briefing process, and the SC proofing process. Direct the creation and production of the Annual Printed Brand Book, managing the end-to-end briefing in partnership with Marketing and Sales teams and the proofing process through Wrike.

•    Merchandising (Color & Care Inline): Manage the maintenance and evolution of the Colorwall and retail sets. Oversee POG updates, manage monthly in-store marketing for promotions, and align all merchandising efforts with innovation and educational initiatives to ensure a consistent customer experience across all touchpoints.

•    Cross-Functional Orchestration: Serve as the primary hub for collaboration between Brand Marketers (Color/Care), Demand Planning (inventory for stores), Finance, SalonCentric Marketing/Merchandising, Creative, Purchasing, and external Suppliers. Ensure all milestones and key approvals are met through rigorous timeline management.

•    Financial Optimization: Manage both a Fuel and CAPEX budget, with a constant focus on identifying opportunities to optimize and streamline spend. Oversee BOLD invoicing, catalog cost approvals, and budget reconciliations. Manage the bimonthly mailings budget and partner with PODs to ensure the budget is strictly maintained.

•    Inventory & Logistics (BOLD): Maintain the BOLD inventory fixture storage and communicate with SalonCentric for inventory reconciliation. Brief Purchasing on fixture orders while managing the budget and monitoring the master store fixture inventory.

•    In-Store Execution & Communication: Create a comprehensive monthly merchandising deck incorporating all feedback. Work closely with the SalonCentric marketing and merchandising teams on reviewing monthly materials. Actively participate in crafting communications with internal teams to support any merchandising directives to stores.

•    Market Intelligence: Conduct regular store visits to audit execution and seek inspiration. Monitor trends in both the Professional and Consumer retail markets.

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What We Are Looking For:

Required Qualifications:

•    4-year college degree

•    Visual merchandising background with 3–5 years of experience

•    Strong and effective business communication skills — written and oral

•    Detail-oriented

•    Information-seeking and problem-solving mindset

•    Adaptable and flexible in a changing environment

•    Advanced computer skills in Microsoft Suite (Word, Excel, PowerPoint, etc.)

•    Ability to travel up to 15% of the time

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What's In It For You:

•    Salary Range: $140,000 – $200,000 (The actual compensation will depend on factors such as skills, experience, and location. In addition to base pay, this position may be eligible for participation in a highly competitive bonus program with the possibility of overachievement based on performance and company results, as well as L'Oréal's long-term incentive program.)

•    Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

•    Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

•    Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

•    Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)

•    Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

•    Employee Resource Groups (Think Tanks and Innovation Squads)

•    Access to Mental Health & Wellness Programs

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Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyway! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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