Job Title: Director CMI – CPD Hair
Reports To: AVP CMI – Hair and Skin
Division: CDMO
Location: New York, NY
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
The Corporate Digital and Marketing Office mission is to put the consumer at the heart of L’Oréal’s business and drive digital innovation. As a force for L’Oréal’s innovation, CDMO delivers the best consumer experiences, drives new marketing models, and spearhead new digital capabilities to futureproof the group’s business.
What You Will Do:
- Lead CMI CPD Hair at LUSA, for 3 brands: L’Oreal Paris, Garnier, and Softsheen Carson, across Haircare, Haircolor, and Styling.
- Communicate the most relevant, new, and actionable consumer insights to the organization, that will ultimately help brands grow their revenue and profit by driving competitive advantage: successful products and brands; communication content, activation, and consumer engagement.
- Be an “advisor” and trusted partner to brand teams and top management, to guide strategic decisions towards more consumer-centricity, based on consumer and market knowledge.
- Closely partner with other CDMO functions (data measurement, consumer engagement, media, DDX, etc.) as well as CMI Global DMI, R&I, and DPCI partners to build a holistic 360 view of our consumers, to build synergies that help our brands gain share, and influence brand strategy, launches, content creation, and the go-to-market strategy.
- Lead cross-category CMI initiatives that help enrich our general knowledge of the Hair consumer, key strategic cohorts, and market and provide multiple brand teams with all the information they need to drive strategies that are more consumer-centric and to ultimately grow our business (e.g. One GlObe brand health tracker, Market study to understand the evolution of hair behaviors and needs, Hair Holistic omni-channel market and consumer analysis, Hair consumer profiling study, etc.)
- Proactively lead the learning agenda to fill the knowledge gaps for the category, and suggest what research should be started, evolved, continued, or stopped to ultimately help grow our business.
- Impact top level and day-to-day business and strategy decisions for LUSA, notably, by heavily contributing to IMM Top Management meetings and Consumer Con event with 120+ top LUSA leaders.
- Support special projects on an ad hoc basis (new ventures for LUSA, acquisitions, etc)
- Proactively build new tools and suggest new approaches (e.g. AI, behavioral research, etc.) to help capture how consumers’ hair needs are evolving in a very fast changing cultural and technological landscape.
- CMI CPD Hair Budget and expectations management along with agency resource management
- Conduct research to validate launches and help grow our business for L’Oreal Paris local jewels (Ever, Feria, Colorsonic)
Candidate’s Success Driven In-Part Through:
- Establishing an influential and leadership presence within the L’Oreal USA office. Becoming a trusted strategic partner among Top Management.
- Driving consumer insight-based recommendations which deliver category and brand growth objectives.
- Developing tools and deliverables that better help engage our consumers with content that connects, and that help forecast tomorrow’s trends.
- Demonstrating flexibility and support to projects and initiatives, and balancing daily project needs while delivering against meaningful strategic priorities.
- Providing relevant cultural insights to the team, tracking the ever-changing attitudes & behaviors of the US consumer.
- Demonstrating curiosity toward the evolution of the US consumer and market, and taking initiative to explore new technologies or CMI approaches to better inform, influence, and inspire the organization for everything that relates to the US consumer and market.
- Working very autonomously, with little guidance required from the AVP of Hair and Skin.
Interactions:
- The Director will form close partnerships with:
- Leaders in Brand Marketing, Digital, and CMI/CDMO
- Divisional President CPD
- Digital and Content Creation teams
- Outside vendors and agencies
- Leaders in Cat Dev and R&I CMI
- Leaders and teams in CMI DMI/Global CMI Leaders
What We Are Looking For
- Required Qualifications
- Bachelor’s Degree required, in marketing preferably. MBA a plus.
- Requires minimum 10 years of industry experience, through a mix of positions/ assignments in: market research, digital, marketing, consumer engagement, brand management, customer marketing or new product development.
- Industry background can include mix of traditional CPG and retail assignments.
- The successful candidate will have the following key personal qualities:
- results orientation
- proactive and ‘make it happen’ attitude
- very strong communicator (oral, written) – able to story tell and to provide a clear POV and recommendation
- strong strategic and critical thinking
- ability to manage multiple projects simultaneously
- flexible and adaptable – able to prioritize to focus on the most strategic, impactful work while ensuring high quality for all deliverables
- curious and willing to learn
- comfort with data from broad range of sources, including market sales, panels, quantitative and qualitative research
- strong planner, organizer, and with demonstrated record of bringing a ‘strategy’ to life.
- Exceptional track record of relationship management, problem solving, and influencing, as they will be working across many unique teams and brands.
- Additional Key Skills:
- Passion for beauty industry, marketing insights, and innovation (new ideas).
- Positive approach and transparent with projects/work/plans.
What’s In It For You:
- Salary range: $138,500 - $200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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