The world leader in beauty, L’Oréal is present in 130 countries. In Poland, we don’t just follow the global pulse of beauty; we define it for a sophisticated and rapidly evolving market. With a portfolio of 32 international brands, our mission is to provide the best in cosmetics innovation to everyone. Our ambition is to win over the next billion consumers by meeting the infinite diversity of their needs through digital acceleration and sustainable, ethical sourcing. As we continue to lead the industry, we are looking for a Brand Business Director in Warsaw to be the strategic and commercial force behind one of our most prestigious luxury brands.
YOU WILL... Take full end-to-end responsibility for the Giorgio Armani Beauty portfolio in Poland, acting as the primary strategic driver for the brand’s commercial success and market presence. Reporting directly to the LUXE General Manager, you will:
- Strategic Market Leadership: Define and guide the brand strategy for Poland, ensuring it aligns with international positioning while ruthlessly prioritizing local growth opportunities and consumer relationships.
- Equity & Patrimony: Act as the ultimate guardian of brand equity, ensuring every activation—from social media to selective retail—reflects the luxury, sophistication, and purpose of Giorgio Armani.
- Holistic Business Ownership: Lead the synergy between Product Marketing, Digital Engagement, Communications, Commercial, and Field teams to execute a unified, 360-degree business strategy.
- Performance Accountability: Deliver on the annual brand targets (Market Share, Retail Growth, and Operating Profit) through high-impact, multi-functional leadership and commercial rigor.
- Local Consumer Insight: Deep-dive into the Polish beauty consumer psyche to generate insights that turn global pillars into local "must-haves."
- Omnichannel Excellence: Orchestrate integrated consumer experiences across D2C, e-retail, and selective physical touchpoints, ensuring seamless execution and premium visual merchandising across all channels.
- Media & Communication: Drive the media strategy and campaign performance with local agencies, ensuring creative assets are culturally relevant and impactful for the Polish market.
- International Influence: Represent the Polish market at DMI (International Marketing Direction) meetings to ensure the 3-year product pipeline and global 360s are tailored to local consumer needs.
- Financial Stewardship: Take full ownership of the budget (sales forecasting, pricing strategy, and A&P management within the P&L) with a strong focus on ROI and sustainable growth.
- Team Transformation: Build, mentor, and inspire a high-performing, modern team capable of navigating the complexity of today’s luxury beauty landscape.
YOU ARE...
- An Accomplished Business Leader: Educated to degree level with a proven track record of building brand visions based on deep consumer and shopper insights.
- Strategically Minded: A long-term thinker who can balance creative disruption with sharp commercial acumen.
- Data-Driven & Numerate: Highly analytical with the ability to manage a complex P&L and drive business expansion analysis.
- Digital & Media Native: Experienced in integrated communication, social media, and the nuances of high-growth digital activation.
- An Influencer: Possess strong presentation skills and the ability to inspire and collaborate across functions, divisions, and international borders.
- A Talent Developer: Passionate about coaching and developing people to achieve peak results in a fast-paced environment.
- Aesthetically Sharp: Deeply sensitive to the luxury beauty industry with an uncompromising eye for detail and product appreciation.
- Locally Rooted: Possess strong knowledge of the Polish retail dynamics and a deep understanding of the selective distribution environment.
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.
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