Job Title: Assistant Manager - Paid Search  

Division: Corporate Digital and Marketing Office (CDMO) 

Location: New York, 10 Hudson Yards

Reports To: Manager, Paid Search (N+1); Director, Division Lead, Paid Search (N+2)

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

In L'Oréal Luxe, our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People. This role sits in the LUSA CDMO team but supports the Luxe Division business.

What You Will Do:

The Paid Search (SEM) Assistant Manager will support the Paid Search team through all fundamentals of account management. The Assistant Manager will be responsible for monitoring, analyzing and executing paid search and shopping campaigns on Google and Microsoft. A successful Assistant Manager will effectively monitor campaign performance, propose optimization tactics and support launches to maximize sales and traffic. 

Responsibilities

This role works directly with a Manager on a pod of 6+ brands.

Campaign Management:

• Build and optimize multiple campaign types (Brand Search, Performance Max, Demand Gen and Non-Brand Search) that adhere to both industry and team best practices.
• Manage daily tasks such as pacing, monitoring of key performance metrics, and analyzing performance trends to inform optimizations.
• Propose opportunities to optimize keywords, ads, budgets and bids to maximize KPIs.
• Support with QA throughout full campaign lifecycle (pre-launch and while live), own account troubleshooting and regular health checks of keyword/ad approvals, landing pages, shopping feed health and ad strength.
• Manage promotional and product launch calendars to coordinate Paid Search coverage (ex. keywords, ad copy, creative) with brand stakeholders

Reporting:

• Create Excel workbooks to organize campaign performance and provide actionable insights.
• Help manage reporting dashboard, completing frequent QAs to ensure data is accurate.
• Pull reports, such as Auction Insights and SQRs, to inform campaign optimizations.
• Monitor industry trends and the broader search landscape through competitive tools, leveraging data to surface insights and optimizations.

Testing & Innovation:

• Own or assist with hands on keys test set-up, plus optimizations, analysis and results.
• With Manager support, assist with case study development and socialization of key test results.
• Remain current on evolving search landscape, helping Manager share industry updates with key stakeholders.

Key Challenges, Issues and Complexity

The Paid Search (SEM) Assistant Manager role will require a balance of technical knowledge and the ability to manage data, coupled with strong organizational and communication skills. The role requires daily interaction with team members across multiple job functions; therefore, the ability to work effectively with a large team while remaining organized is essential. The Paid Search (SEM) Assistant Manager will collaborate with stakeholders across Marketing and E-Commerce teams, which requires strong written and verbal communication skills, plus the ability to speak to Paid Search more strategically.

What We Are Looking For:

Requirements

• Bachelor’s Degree
• 2-3+ years of Paid Search experience, preferably in an agency or in-house media environment; Google Shopping/Performance Max experience is a plus.
• Experience with Google Ads, Microsoft Ads and bid management tools (e.g., Search Ads 360).
• Up to date on the latest industry trends and best practices, including new AI capabilities.
• Proficient in Excel and comfortable working with large data sets; experience building bulksheets and using functions such as VLookup and Pivot Tables.
• Experience with keyword research and competitive monitoring tools (e.g., Google Ads Keyword Planner, Adthena).
• Strong time management, organizational, analytical and communication skills; ability to prioritize and manage multiple responsibilities with attention to detail.
• Self-motivated, results and solution oriented, strategic thinker.
• Must be able to work in an NYC office environment 3 days per week.

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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