Assistant Manager, Social and Content

PPD DMI

Job: Assistant Manager, Social & Content

Position type: Permanent

Employment type: Full - Time

Location: New York - New York

Country/Region: USA

Overview: 

Responsible for supporting and managing the Brand’s social platform activity on all owned channels and content strategies, analyzing and reporting performance, and maximizing engagement on all platforms, new and existing.

Job Responsibilities: 

Social Media Strategy & Planning 

• Contribute to organic social media strategy across key platforms (Instagram, TikTok, YouTube), including narrative, content sourcing (UGC), and copywriting. 
• Manage social media content calendars, ensuring seamless cross-functional team alignment. 
• Keep brand social media guidelines up to date.  
• Monitor and adapt to platform algorithm changes, feature updates, and best practices. 
• Identifyand test emerging platform opportunities. 

Content & Community Management 

• Integrate influencer content into the social media strategy. 
• Proactively engage with brand-relevant cultural moments and topics daily. 

Analytics & Optimization 

• Analyze organic content performance to extract data-driven insights,optimizingpaid media strategies and ROIusing Rival IQ and Dash Social. 

Cross-functional Collaboration 

• Collaborate with country teams for global relevance and local resonance. 
• Partner with top markets to highlight online retailer opportunities on global channels. 

Tool & Operations Management 

• Utilize Sprinklr for managing conversation routing rules and customer care across markets.

Job Requirements: 

• 1-3 years of related business experience
• Experience in Social, Content, Communications, or Marketing is highly desired (includes digital experience)andcopy or any blog writing experience
• In depth knowledge of:

• The ability to understand and create appeal for various consumer targets

• Social media insights
• Global initiatives and content needs
• Consumer point of view & insights/feedback 

• Mac Proficiency
• Passion for haircare, social and creation
• Collaborative leadership skills
• Project Management Skills
• Quantitative data analysis skills
• Prioritization & Organization Skills
• Strong Interpersonal Skills (written and oral)
• Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
• Strong appreciation for our business / sensitivity to métier
• Must be professional and energetic with a positive attitude
• Platform Proficiency:RivalIQ, Sprinklr, Dash Social,Talkwalker, and Canva

Personality traits that would be a good match for this team:

• Intense Passion and Curiosity Around:

• Makeup and Beauty (whatever that means to you)!
• Consumer habits, language, & engagement methodologies
• Content Production
• Social platforms (Instagram, TikTok) and best practices; ability to interpret social media insights

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range: $81,300-$113,800(The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)  
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)  
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)  
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)  
• Employee Resource Groups (Think Tanks and Innovation Squads)  
• Access to Mental Health & Wellness Programs   

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.