Marketing Manager, L'Oréal Professionnel

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together create meaningful impact.

At L'Oréal Professional Products Division, we have more than 110 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are as you are. We are the cutting edge. If you are passionate about beauty, technology and sustainability; motivated by data, disruptive, creative and a great team player, I will be thrilled to talk to you about this opportunity.

A Day in the life The Marketing Manager for L'Oréal Professionnel will be responsible for planning, coordinating, delivering, and overseeing the key strategic projects and general business activities of the brand’s professional technical portfolio including the total hair color and texture portfolio.

The chosen candidate will have the opportunity to lead the growth of L'Oréal Professionnel, a pioneering force and global leader in professional hair solutions, by strengthening its position as the preferred partner for salon professionals across Canada. Leveraging iconic innovations and comprehensive education platforms, this role offers a unique experience to build upon a brand renowned for empowering stylists and advancing the industry.

• Animate professional technical categories via launches + strategic promotional calendar tailored for the distribution channels (direct to salons, indirect via distributors.
• Support sales with all required professional sales tools to animate your launches and promotions (e.g., educational materials, technical guides, merchandising artwork for salon environments, solutions to help grow their salon business in all channels).
• Propose and lead marketing mix strategies (IMC/360/Digital/Professional Events) to build integrated, engaging professional customer experiences for your categories, with a strong focus on salon support and stylist engagement.
• Adapt DMI (Division/Brand International Marketing) communication material (education, digital, point of sale for salons, etc.) + develop strong partnerships with DMI to create strong Canadian go-to-market strategies that resonate with professional stylists.
• Mobilize and collaborate with other departments (professional sales, education, logistics, etc.) and partner agencies to build broader business strategy. Be the champion for B2B marketing and salon business growth.
• Manage FPP budget effectively and ensure you’re pacing on budget at all points of the year.
• Ensure sales forecast accuracy on category – monitor the sell-in (to salons/distributors) and sell-out of your category to best forecast your categories needs.
• Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with L'Oréal Professionnel's sense of purpose – innovating for and with stylists – while nourishing the brand's pioneering spirit.
• Develop one’s knowledge of the L’Oréal organization, get to know the culture, develop one’s expertise in marketing, project management, operational excellence with one’s manager and team support.
• Masters project management principles to consistently deliver projects on time, ensuring execution excellence.

Professional & Technical competencies

MARKET & PROFESSIONAL INSIGHT

• Identifies market drivers within the professional salon industry.
• Translates professional trends and stylist knowledge into meaningful insights – e.g., for sales team – why is this relevant for them to sell, e.g., for salon clients – why is this relevant for them to experience?

BRAND DEVELOPMENT

• Thinks brand strategy for the professional beauty sector.
• Imagines disruptive products & services that empower stylists.
• Co-create pricing recommendations with Marketing Director / Trade Marketing Manager
• Develops integrated campaigns that work within professional distribution channels.
• Integrates salon and professional retailer expertise.

ACTIVATION EXCELLENCE

• Delivers excellence with agility and rigor – truly take ownership of the category and result within the professional market.
• Integrates sustainable, business consciousness.

COLLABORATIVE LEADERSHIP

• Creates collaboration for bigger success with professional partners.
• Works closely with professional sales and education teams to ensure collaboration and synergy across all professional product categories.
• Shares & leverages best practices.

Who you are

• You have a bachelor’s degree in marketing or another field.
• You have 4 years of professional experience, with a strong preference for experience in hair color, haircare, or makeup.
• You are analytical, pragmatic and an excellent communicator.
• You strive for excellence and thrive in a fast-paced environment.
• You lead with passion and an entrepreneurial spirit + you have excellent collaboration skills.

What we offer

• Exclusive employee discounts up to 50% (WOW!)
• Remote work model
• Summer and winter Fridays
• Access to unlimited virtual learning platforms
• Phenomenal Vacation Policy as well as Holiday’s time off!
• Health/dental insurance and RRSP participation on your first day!
• A defined pension plan!
• $500/year wellness spending
• Free BIXI membership and STM discount
• Reimbursement of Professional licenses
• And more!

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.

The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

We are proud to be an equal opportunity employer.