1. Strategic Vision & Adaptation

• Zone Consistency: Adapt global VM guidelines to the specificities of the North Asia market while maintaining brand DNA and premium positioning.
• Regional Strategy: Define the VM roadmap for North Asia, prioritizing key launches, animations, and flagship openings.
• Consumer Centricity: Stay ahead of North Asian retail trends (O+O integration, tech-enabled retail, sustainability) to propose innovative VM solutions.

2. Operational Excellence & Execution

• Launch Management: Lead the visual strategy for major product launches, ensuring all markets receive guidelines, planograms, and technical drawings on time.
• Counter Design & Maintenance: Oversee the design of new counters and boutiques, ensuring high-quality materials and impeccable finishing.
• O+O Integration: Work closely with the Digital/E-commerce teams to ensure a seamless visual transition between offline flagship stores and online "E-boutiques."

3. Stakeholder Management & Coordination

• Local Market Support: Provide expert guidance and troubleshooting for VM teams in China, Japan, and Korea.
• DMI Liaison: Provide feedback to Global teams in Paris regarding North Asian specificities (e.g., local holidays like Lunar New Year, specific retail formats).
• Vendor Management: Identify and manage premium regional suppliers and agencies, ensuring cost-efficiency and top-tier production quality.

4. Budget & Sustainability

• Resource Optimization: Manage the regional VM budget, ensuring optimal ROI on animations and permanent installations.
• Green VM: Drive L'Oréal’s "Sharing Beauty With All" (SBWA) commitments by implementing sustainable materials, modular designs, and eco-friendly lighting solutions.