🔊 Calling all innovators, disruptors, and dreamers!
Join L’Oréal, the world's #1 beauty company present in over 150 markets. For over 100 years, we’ve been transforming, fueled by data, tech, innovation, and science. Together, we solve complex challenges at scale, while staying true to our commitments to society and the planet.
This could be the beginning of an unbelievable journey. Career possibilities are endless – and YOU are in the driving seat.
🦾 What’s in it for you?
At L’Oréal, our pioneeristic and agile spirit keeps us interconnected with all métiers, all the time. Forget silos: L’Oréal allows you to be part of an immersive eco-system designed to develop expertise and accelerate your growth.
Ready to shape and disrupt the future of beauty? At L’Oréal you will be asked to go beyond the ordinary and challenge the status quo.
The L’Oreal Dermatological Beauty Social Brand Manager will be part of the Marketing team, with matrix to the Digital team (A&I Manager) and will closely work with Corporate Advocacy, Corporate Affairs & Engagement, LDB Medical, Marketing, Commercial & Training departments.
The LDB Social Brand Manager will lead and monitor 2 external agencies: A&I agency and the Community Management agency;
What do we expect from you? Be innovative, bring unexpected ideas, push the boundaries, and contribute to solving complex challenges!
THE MISSION: WHAT WILL AWAIT FOR YOU
BRAND EQUITY
From DMI vision, strategize the Brand Social Strategy O+O (media and A&I): Paid, Owned, Earned, Always ON.
In collaboration with the Marketing team, assist with the creation and presentation of Social Media strategy and integrated marketing campaigns based on customer social media analytics; Provide intermediate results to further implement learnings;
- In accordance with the Brand’s image, select the best platforms for social media presence & reaction, i.e. Facebook, Instagram, YouTube, TikTok, Linkedin etc.
- Create and implement Always ON Social Media Marketing campaigns across the main social media platforms;
- Keep up to date on social media trends and best practices, educating internal and external stakeholders (marketing – real time & content creators by briefs)
- Monitor competitors’ communication and initiatives & propose fresh ideas to put LDB brands into the spotlight. Relay these topics to the organization.
- Support other departments (commercial, medical, training, BD, digital) to boost visibility through all Media (social media, tv, print, ooh, radio) in order to contribute to turnover.
- Support and collaborate with all Social Brand Managers to boost LDB’s visibility through content creators (multi-brand/ multi-div campaigns).
- Define KPIs, implement & use reporting tools (dashboards) to monitor campaigns’ performances (Traackr, MIM, PowerBI, Sprinklr etc.)
- Ensure legal & GDPR compliance in all actions.
CONSUMERS’ MANAGEMENT
- Support and supervise the Community Management agency in their day-to-day communication with LDB consumers. Monitor their activity in the social media community management software, ensure KPIs reach (reply rate, avg. response time, engagement, correct case categorization).
- Find new ways and communities where LDB can be present to educate and recruit. Engage and penetrate conversations to become top of mind.
- Participate in the development of real-time marketing content, based on social media listening, flagging opportunities and formulating plans with internal and external stakeholders. Create solutions to be top of mind in LDB categories and create overview reports to fuel insight development.
- Collaborate with medical and training teams to leverage expertise into the Social Media channels;
A&I STRATEGY AND EXECUTION
- Plan the Advocacy strategy (B2B, B2B2C) together with the Advocacy Lead and present it to the marketing team from approval.
- Create strategical approaches to each campaign by selecting content creators in accordance with the marketing directions and needs and translating them into schematic plans.
- Build and maintain relationships with the most relevant advocates, helping on the medicalization of the brands and increasing the reach through engaging the best suited content creators for campaigns.
- Continue to follow & discover content creators (influencers & HCPs) and tribes, groups, communities in social networks. Responsible of Content Creators’ Value Match.
- Paid campaigns: lead and implement projects starting with the negotiation and up to the final results and learnings, guiding and monitoring the A&I agency.
- Earned campaigns: lead and implement send-out, RAOK, Realtime projects, starting with the creative brief up to the final results and learnings, guiding and monitoring the A&I agency.
- PR & Advocacy physical events (PR events, PR launches, Press Trips, Shootings): create the concept and the visibility activations together with the A&I Manager; implement and amplify them in Social Networks, under the coordination of the marketing team;
REQUIREMENTS:
- Experience in actively managing a brand or company's Social Media Programs
- Similar experience, minimum 3 years
- Knowledge of top social media platforms including usage, demographics and marketing opportunities
- Knowledge of social media best practices and LEGAL + GDPR guidelines
- Good presentation & negotiation skills
- Proficiency in data analytics
- Very strong verbal/written communication skills in both Romanian and English
- Proficient user of Microsoft Office package (Power Point, Excel, Word )
SOFT SKILLS
- Achieves results with integrity and ability to manage complexity
- Proven team spirit and collaboration
- Entrepreneurial approach & solution-oriented person
REWARDS AND PERKS
- Monthly salary
- 25 days annual leave
- Meal tickets
- Health & Life Insurance
- Laptop and smartphone
- Friendly and dynamic work atmosphere in the diverse environment of the market beauty leader;
- Unlimited access to the L’Oréal “MyLearning Platform” to boost your competencies development
- 2 days per week massage in the office
- 1 day per week of fruits in the office
- Cherry on the cake: products from our brands’ portfolio on special occasions;
- Smart working: up to 2 days of remote working per week;
- Access to the L'Oréal Share&Care package (FIT Onboarding Plan, Career Coaching, Psychological Support, etc.);
If this sounds awesome and you think that there might be a fit, apply now!
How the recruitment process looks like:
- Online application (we advise you to upload an updated CV indicating when you would be available to start).
- First interview with the HR team to understand your profile and your expectations. We have got a handy guide to supercharge your interview prep and steer your professional journey.
- Meeting with the business and with your potential future manager to discover in detail the mission designed for you!
Last but not least, some things you must know:
1. We love to be the first at L'Oréal. You will get endless autonomy to propose, experiment, take risks and ensure that we stay at fore front of everything.
2. The beauty industry is changing! We are leading the way and you will be shaping the revolution.
We are not going to lie, the pace will be intense. We'll rapidly innovate! This also means that you'll be learning faster than anyone else in the industry.
3. We have the resources, the focus, and a large enough user base to experiment with any ideas we can come up with. And you're going to be right in the thick of it.
#beautythatmovestheword #JoinUsAtLoreal