MISSION:Elevate the brand’s reach and engagement through strategic paid campaigns on social media. Maximize ROI, expand the reach, and nurture an online community. Deep understanding of the brand to optimize content that resonates with the target audience. Build long-term relationships and a wide community of creators and influencers, by fostering strong connections.

KEY RESPONSIBILITY:

DRIVES PAID MEDIA & PERFORMANCE

• Develop paid social strategies across key platforms and fit all formats.
• Analyze campaign performance, providing insights and recommendations for optimization.

CONTENT AMPLIFICATION & DRIVE CAMPAIGNS

• Conceptualize and oversee the creation of engaging content.
• Identify high-performing organic content and strategically amplify it through paid promotion, expanding reach and maximizing engagement.
• Use social listening to spot trends and insights, craft data-driven campaigns, and empower creators to develop compelling content that aligns with brand messages.

BUILDS & MANAGE CREATOR COMMUNITIES

• Strategically identify, recruit, and nurture relationships with a diverse range of creators (top-tier to micro-influencers), tailoring strategies to each group.

CREATE & AMPLIFY BRAND EXPERIENCES

• Design and execute impactful online and offline experiences (events, trips, etc. for creators only) that resonate with target audiences and encourage creators to share their experiences for wider reach.

PERFORMANCE-DRIVEN CAMPAIGN MANAGEMENT

• Manage campaign budgets to ensure efficient allocation.
• Manage paid creator relationships, ensuring clear communication, deliverables, and performance tracking.
• Continuously track, analyze, and report on campaign performance metrics, identifying key trends and areas for improvement.
• Use data-driven insights to inform campaign adjustments and drive superior results.

KPIs:

• Share of Influence (SOI)
• Cost Optimisation (CPV and CPE)
• Creator Engagement and Growth in creator pool

CORE SKILLS:

• Community management
• Social media trends activation
• Consumer profiling
• Digital platform and tech ecosystem
• Social listening techniques (fluency)
• Advocacy strategy design
• Influencer management
• Owned social strategy design

REQUIREMENTS:

• Experience:
  • 4 to 6 years of progressive experience in social media marketing and influencer management, preferably within an agency setting or a fast-paced brand environment (FMCG experience is a plus).
  • Proven track record in developing, executing, and optimizing strategic paid social media campaigns across various platforms.
  • Demonstrated experience in identifying, recruiting, nurturing, and managing relationships with diverse creators (top-tier to micro-influencers).
  • Experience in content strategy, amplification, and utilizing social listening for data-driven campaign development.
  • Proficiency in budget management, performance tracking, and reporting with a strong emphasis on ROI.
  • Experience in designing and executing online and offline experiences specifically for creators.
• Qualifications & Skills:
  • Bachelor's degree in Marketing, Communications, Business Administration, Digital Media, or a related field.
  • Highly analytical and results-driven mindset, with a strong ability to translate data into actionable insights and continuous improvement.
  • Expert-level knowledge of social media trends, platforms, and their advertising ecosystems.
  • Fluency in social listening techniques and proficiency with relevant tools.
  • Strong communication, negotiation, and interpersonal skills.
  • Ability to manage multiple projects, budgets, and relationships effectively in a dynamic environment.