Senior Performance Media Manager - L'Oréal Dermatological Beauty Division (12 Month FTC)
A DAY IN THE LIFE
Media Strategy & Execution
- Accountability of the delivery of an annual performance media £revenue target, and ROI.
- Drive forward the planning and execution of mid & lower funnel media plans, and always on performance media strategy to fuel ACD ecommerce growth across our owned websites and retail partners.
- You will be responsible for the execution of the ACD UKI always on paid performance budget, working with agencies & retailers to ensure a positive return on ad-spend across campaigns. Supporting in the management of growing media budgets.
- Use analytics and work closely with our agency partners to identify and analyze channel, audience, creative and retailer performance, to inform both inflight optimizations and year to go planning.
- Partner and build a close relationship with marketing, commercial teams and retailers to ensure the execution of holistic, full funnel media campaigns, and the most strategic roll out
- Monitor wider marketing strategies (Online & Offline) to build integrated, engaging consumer-first / full funnel media plans that grow market share
- Experience with social media strategy and tactics preferred (Tik Tok, Tik Tok Shop, Meta)
2P / Retailer Media & Category Eventing
- Lead LDB retailer media relationships (THG Media & BMG) negotiating plans to land revenue driving media, channel executions and customer strategy.
- Grow share of total skincare via retailer category eventing - agreeing investment levels, channel mix and leading on media execution for 2P levers.
- Deliver always on transactional media strategy leveraging retailer CRM audiences, and customer segmentation strategies to deliver growth and drive retention.
Services, 1P & DTC
- Define and accelerate our 1P acquisition strategy via media, reviewing performance for sustainable database growth.
- Test and inform the 1P media activation strategy leveraging both retailer, owned CRM and Cookie data to deliver efficient and relevant consumer first campaigns.
- Support in the delivery services discoverability and grow our services interactions and musicality via media.
Media Innovation
- Leadership of the affiliate channel, management of agency relationship, defining commission levels, tenancy activations and negotiating packages
of performance plans across ACD UKI.
- Scope and execute quarterly performance tests across the brands including launching new channels, alongside collecting and analyzing data to identify trends and insights.
- Support and manage the development of junior members within the team, including direct line management, and upskilling within the division.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
Being part of the L’Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin.’ As the world leader in dermocosmetics, our iconic brands La Roche- Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and health-care professionals worldwide. The division has maintained a double-digit growth worldwide for the last 5 years.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.