Title: Senior Manager – Audience Strategy
Department: Data Driven Excellence (CPD CDMO)
Location: Hudson Yards, New York, NY
Reports To: AVP - DDX
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.
What You Will Do
As Audience Strategist, you will advance a new capability within our Consumer Products Division (CPD), with a clear and urgent mandate: drive greater media efficiency and business impact across sizeable annual media investment. This highly collaborative role sits at the intersection of 0/1/2/3P data, media, measurement, and brand strategy—designing and implementing audience strategies that make every marketing dollar work harder across Paid Media channels including Retail.
You will partner closely with our brands, media agency, media team, centralized LUSA and Data Driven Experiences (DDX) teams to turn our data into a growth engine. By connecting audience insights by platform, by funnel, by category with media planning and execution, you will help ensure we are reaching the right consumers, on the right platforms, at the right time.
This is a rare opportunity to shape the roadmap and have a measurable impact on our transformation.
Key Responsibilities
- Design and lead CPD’s audience strategy across 1st, 2nd, and 3rd party data—across Paid Media across platforms, across the full funnel, and across four beauty categories
- Establish a divisional Learning Agenda and set annual goals for tracking performance across addressable media, channels, partners, and funnel stages.
- Be the center of gravity for audience performance reporting—owning insights at the brand and division level and making data activation performance visible and actionable.
- Bridge strategy and execution by ensuring scalable, best practices with cross-functional partners (LUSA DDX, CPD Media, LUSA Media, platforms, external agencies. brands).
- Support brands and enable them from end-to-end of activation processes, from briefing strategic audience plans to executing activations to closed loop measurement.
- Collaborate with corporate (LUSA CDMO) teams to embed enterprise-level Consumer Data Strategy and omnichannel best practices into CPD campaigns.
- Develop and maintain a transparent and actionable audience portfolio, including availability, segment definitions, and sizing.
- Identify audience growth targets and partner with CRM/Media to activate plans for 1P acquisition and 2P reach expansion.
- Surface and close data gaps, build new segments, and improve targeting in collaboration with brands and platform partners.
- Leverage testing, partner data, partner AI capabilities, and industry studies to quantify the value of audience-led strategies—especially 1P data-driven activations.
- Lead shoppable media partnerships (e.g., MikMak), ensuring executional excellence and impact measurement across brands.
What We’re Looking For:
Required Qualifications
- BA/BS degree required
- 5–8 years of experience in media strategy, audience strategy, consumer data usage, media planning, and/or media agency side
- Deep understanding of 1st-, 2nd-, and 3rd-party data usage in media across platforms and funnels
- Experience activating precision media strategies
- Working knowledge of adtech stacks (DMPs, CDPs, clean rooms, etc.)
- Strong grasp of the consumer lifecycle and customer journey
- Experience in reporting and performance tracking using data and analytics platforms
- Strategic thinker with a passion for media, data, and growth
- Excellent communicator and strong cross-functional collaborator
- Analytical mindset with ability to turn insights into action
- Comfortable navigating ambiguity and building in white space
- Highly organized, detail-oriented, and able to manage multiple priorities
- Collaborative, proactive, and eager to pave the path forward
Preferred Qualifications:
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
- Salary Range: $117,400 - $167,300 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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