Overview:
This role is responsible for developing and executing strategic brand plans for YSL Fragrance within the Polish and Baltic markets. The Senior Brand Manager will leverage data-driven insights to drive brand growth, build consumer engagement, and maximize profitability across all channels, with a particular focus on e-commerce and digital strategies. This role requires strong collaboration with cross-functional teams, including global marketing, communications, sales, and finance.
Key Responsibilities
- Strategic Brand Management:
- Develop and implement long-term, data-driven brand strategies for YSL Fragrance in the Polish and Baltic markets.
- Build deep consumer knowledge and conduct thorough competitive analysis to identify growth opportunities.
- Develop annual brand plans, incorporating online and offline (O+O) principles to drive consumer engagement.
- Oversee pricing and distribution strategies.
- Plan and execute 360 integrated marketing campaigns across all channels, emphasizing digital and influencer engagement.
- Implement global communication materials, adapting them for local relevance.
- Manage allocated A&P budgets, tracking ROI and profitability.
- Collaborate with communications and engagement teams to build immersive brand experiences.
- Product Lifecycle Management:
- Manage the product lifecycle, from new fragrance launches to animating existing product lines.
- Lead forecasting for new launches, using competitor benchmarking and collaborating with Supply Planning and Sales.
- Monitor product performance, analyze sales data, and optimize product assortment.
- E-commerce Acceleration:
- Develop and execute e-commerce strategies to accelerate brand growth in this crucial channel.
- Optimize online brand presence and use digital marketing tactics to drive online sales.
- Collaboration & Communication:
- Collaborate with global marketing, communications, sales, finance, and agencies.
- Build relationships with key stakeholders and effectively communicate brand strategies.
We can't wait to meet you if you...
- Have experience in Brand/Product management or at position where power brands are part of your everyday work.
- Have passion, interest in and understanding of luxury brand management environment.
- Are experienced in and have proven success in driving local relevancy for the brand especially in advocacy and digital area.
- Are experienced in leading data driven brands and have strong market data analytical skills.
- Are/have been working in an international environment and managing complexity is a part of your everyday work.
- Believe in the potential of digital and e-commerce and have a will to further develop your skills in this field.
- Strong leadership skills and strategic thinking.
- Being proactive and not afraid to challenge the status quo.
- Having the sense of beauty and creativity.
- Fluency in English and Polish.
We are open for candidates with disabilities.
“ I agree to the processing my personal data by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw included in the CV, recruitment form and other application documents for the purpose and the scope necessary to carry out the recruitment process for the position of Key Account Manager *"
[ ] I agree to the processing of my personal data included in the CV, recruitment form and other application documents for the use in the future recruitment by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw.
*- mandatory field
Information clause
The controller of personal data is L’Oréal Polska Sp. z o.o with its registered office in Warsaw (00-844) at Grzybowska 62. Contact with the Data Protection Officer and additional information about the personal data processing carried out by the Company is possible via e-mail address: [email protected].
The processing of personal data is carried out for the purpose of the recruitment process in accordance with Article 6(1)(c) of the General Regulation on Personal Data of 27 April 2016, (hereinafter GDPR). Data processing to a wider extent than resulting from the provisions of labour law, for the purposes of the future recruitment processes will be carry out on the basis of the given consent with accordance with Article 6(1)(a) of the GDPR.
Your personal data will not be disclosed to other entities without your prior consent. Your personal data may be made available and at the request of entities authorized to do so under the law. The controller may, by means of a written contract, entrust to another entity the processing of your personal data to the extent and for the purpose necessary to perform the service. Your personal data will not be transferred to a third country/international organization.
Your personal data will be kept for a period of 2 years from the end of the recruitment process – in which case these data will be processed until the consent is withdrawn.
You have the right to access their data, rectify, delete, object, limit processing and transfer. Your consent may be withdrawn at any time. Withdrawal of the consent will not affect the lawfulness of the processing of your personal data that was made on the basis of your given consent before its withdrawal. A declaration of withdrawal of the consent to the processing of your personal data should be sent to the e-mail or postal address indicated above.
You have the right to lodge a complaint to the President of the Personal Data Protection Office if you feel that the processing of your personal data violates the provisions of the GDPR.
Provision of personal data is voluntary but necessary for the participation in recruitment process. Failure to provision of personal data will result in the inability to participate in the recruitment process.
If you like to participate in the above-mentioned recruitment process, it is mandatory to include in your resume the following closes:
“ I agree to the processing my personal data by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw included in the CV, recruitment form and other application documents for the purpose and the scope necessary to carry out the recruitment process for the position of Payroll and Administration Specialist for Baltic countries“
I agree to the processing of my personal data included in the CV, recruitment form and other application documents for the use in the future recruitment by L’Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw.
Information clause
The controller of personal data is L’Oréal Polska Sp. z o.o with its registered office in Warsaw (00-844) at Grzybowska 62. Contact with the Data Protection Officer and additional information about the personal data processing carried out by the Company is possible via e-mail address: [email protected].
The processing of personal data is carried out for the purpose of the recruitment process in accordance with Article 6(1)(c) of the General Regulation on Personal Data of 27 April 2016, (hereinafter GDPR). Data processing to a wider extent than resulting from the provisions of labour law, for the purposes of the future recruitment processes will be carry out on the basis of the given consent with accordance with Article 6(1)(a) of the GDPR.
Your personal data will not be disclosed to other entities without your prior consent. Your personal data may be made available and at the request of entities authorized to do so under the law. The controller may, by means of a written contract, entrust to another entity the processing of your personal data to the extent and for the purpose necessary to perform the service. Your personal data will not be transferred to a third country/international organization.
Your personal data will be kept for a period of 2 years from the end of the recruitment process – in which case these data will be processed until the consent is withdrawn.
You have the right to access their data, rectify, delete, object, limit processing and transfer. Your consent may be withdrawn at any time. Withdrawal of the consent will not affect the lawfulness of the processing of your personal data that was made on the basis of your given consent before its withdrawal. A declaration of withdrawal of the consent to the processing of your personal data should be sent to the e-mail or postal address indicated above.
You have the right to lodge a complaint to the President of the Personal Data Protection Office if you feel that the processing of your personal data violates the provisions of the GDPR.
Provision of personal data is voluntary but necessary for the participation in recruitment process. Failure to provision of personal data will result in the inability to participate in the recruitment process.
Informujemy, że w związku z ustawą o sygnalistach z dnia 14 czerwca 2024 r. wdrożyliśmy w spółce L'Oréal Polska Sp. z o.o. Procedurę zgłoszeń wewnętrznych dostępną na stronie www.loreal.com/pl-pl/poland/