The Retail Area Supervisor is responsible for managing a specific district of Omni Point-of-Sale (POS) locations, aiming to achieve individual total sell-out targets, particularly for L'Oréal Luxe categories and executed services. This role requires in-depth knowledge of individual stores within the district to effectively implement clusterization strategies. The supervisor is tasked with enhancing visibility for launches and campaigns, providing necessary information and materials to optimize sell-out, driving sales in A and B-door stores, and inspiring generic Beauty Advisors (BAs) on how to effectively sell L'Oréal Luxe products. A key aspect of this role is being consumer-centric, organizing branded events, and conducting one-on-one services.

Key Responsibilities:

• Manage a district comprising 15-25 Omni POS doors, including 1-3 A-doors, 6-8 B-doors, and remaining C-doors.
• Ensure district sell-out targets are met according to budget, with individual district budgets followed up during 1-on-1 sessions with the Retail Unit Manager.
• Deliver exceptional service and conduct store visits aligned with the clusterization strategy, gaining insights into each store's driving factors and adapting accordingly.
• Actively drive sell-out in A-doors and B-doors with growth potential (2-3 days/week), adhering to weekly planning.
• Serve as the primary stakeholder for animating and organizing in-store events linked to the trade plan, prioritizing A-doors, informing BAs, setting daily targets, and identifying B-doors with potential.
• Secure BA engagement within the district through providing information and inspiration, demonstrating "how to sell" (launches, assortment), and recruiting for One Retail. Foster ambition among BAs to build confidence in our assortment and prioritize L'Oréal brands.
• Ensure visibility for all launches and trade activities.
• Regularly check merchandise items and planograms (merch checklist), reporting any missing items at launches (grids, testers) and during trade activities (in-store material) to the Retail Brand Manager (RBM).
• Maintain a strong, close relationship with store managers across the district.

My Core Key Performance Indicators (KPIs):

• Sell-out in district
• Sell-out on strategic categories/brands
• Launch, brand, and campaign visibility for L'Oréal Luxe brands

My Deliverables/Outcomes Are:

• Achieved sell-out targets (total district and category total Retailer).
• Enhanced consumer experience through events (linked to trade plan) and services.
• Secured strong execution in-store for trade activities and launches.
• Developed a strong relationship with store managers and generic BAs to establish L'Oréal Luxe as a preferred partner (through information and inspiration).

I Have In-Depth Knowledge Of:

• L'Oréal Luxe brands, categories, and products.
• Driving factors per store within the district.
• How to motivate, influence, and inspire generic Beauty Advisors.
• How to create consumer excitement.

People I Work Closely With:

• Country Retail Unit Manager
• Category Experts
• Retail Brand Managers
• Retail Education Managers
• Sales Support

Qualifications:

To excel in this role, candidates should ideally possess:

• Experience:
  • Minimum of 3-5 years of progressive experience in retail sales management, preferably within the beauty, luxury goods, or consumer packaged goods industry.
  • Proven track record of achieving and exceeding sales targets in a multi-store or district management capacity.
  • Experience in motivating and managing sales teams, particularly Beauty Advisors or similar roles.
  • Familiarity with retail operations, merchandising, and event planning.
• Skills:
  • Exceptional leadership and team-building abilities.
  • Strong analytical skills with the ability to interpret sales data and market trends.
  • Excellent communication, negotiation, and interpersonal skills.
  • Ability to work independently and manage multiple priorities in a dynamic retail environment.
  • Proficiency in retail management software and Microsoft Office Suite.
  • A passion for beauty products and a deep understanding of the luxury market.
  • Customer-centric mindset with a focus on delivering outstanding consumer experiences.

About L'Oréal

For over a century, L'Oréal has been dedicated to one single vocation: creating beauty. With an unparalleled portfolio of diverse and complementary brands, the Group is a world leader in beauty. Our mission is to offer all women and men worldwide the best of cosmetic innovation in terms of quality, efficacy, and safety, to satisfy all their desires and beauty needs in their infinite diversity. At L'Oréal, we believe that beauty is a science, and we invest heavily in research and innovation to deliver cutting-edge products. We are committed to ethical principles, sustainability, and making a positive impact on society. Joining L'Oréal means being part of a global community that values passion, innovation, and a drive for excellence in beauty.