Job Title: Brand Business Lead - Consumer Products Division, South Africa

Location: Johannesburg, South Africa

Are you a visionary leader with a passion for driving market-leading brands and shaping consumer trends? L'Oréal, the world's leading beauty company, is seeking a dynamic and strategic Brand Business Lead for our Consumer Products Division in South Africa.

In this pivotal role, you will be instrumental in defining and guiding the country's brand strategy, meticulously aligning international brand positioning with local market priorities. Your expertise will directly contribute to the sustained growth of our iconic brands and deepen our relationship with South African consumers. This is an exciting opportunity to lead, innovate, and make a tangible impact on the beauty landscape.

Key Responsibilities:

As the Brand Business Lead, you will be responsible for the holistic development and execution of our brand strategy, encompassing:

• Strategic Leadership & Portfolio Management: Champion the brand's long-term vision by defining compelling strategic directions and crafting a robust 3-year marketing plan. You will meticulously guide portfolio priorities, driving impactful new product launches, invigorating pillar products, and revitalizing the core catalogue to ensure sustained market relevance and growth.
• Consumer & Market Acumen: Lead the charge in gathering and meticulously analyzing consumer and market insights, translating data into actionable strategies. Your acute understanding of local dynamics will inform new product development, ensure consistency with the country’s needs, and contribute to global innovation by leading comprehensive market research plans.
• Launch Excellence & Local Relevance: Drive the successful localization of international brand launches, developing innovative and culturally resonant "angles of attack" for the South African market. You will orchestrate integrated, engaging consumer brand experiences, overseeing the entire launch lifecycle from concept to execution with unwavering attention to detail and timelines.
• Financial Stewardship & Business Acumen: Assume full accountability for the brand's financial health, meticulously managing budgets, sales forecasts, pricing strategies, and the brand's P&L. Your strategic financial oversight will ensure sustainable profitability and robust business growth.
• Integrated Marketing & Communication: Architect and execute holistic marketing mix strategies (IMC/360/Digital/Retail), adeptly adapting global communication assets (imagery, digital content, point-of-sale materials) to resonate deeply with the local audience. You will significantly influence media and promotion plans to maximize brand reach and impact, ensuring a cohesive and powerful brand message.
• Cross-Functional Collaboration & Influence: Act as a central orchestrator, mobilizing and inspiring cross-functional teams across sales, logistics, education, and external agency partners. You will champion a synergistic business approach, ensuring seamless execution of strategies across the value chain and fostering a culture of collective success.
• Stakeholder Communication & Advocacy: Articulate clear, compelling narratives for senior management, preparing and coaching your teams to effectively present strategic plans and results, ensuring strong alignment and advocacy for the brand's vision.
• Team Leadership & Capability Building: Cultivate and empower a high-performing marketing team. You will be a dedicated mentor, fostering professional growth, developing marketing expertise, and nurturing a culture of innovation, accountability, and excellence within your team.

Professional & Technical Competencies:

We are looking for a candidate who demonstrates:

• Market & Consumer Insight: A deep-seated ability to dissect market drivers, identify emerging trends, and translate complex consumer knowledge into actionable, strategic insights that fuel brand growth and innovation.
• Brand Development Mastery: Proven expertise in developing holistic brand strategies, conceptualizing disruptive products and services, and crafting integrated, impactful campaigns that resonate across all consumer touchpoints. A strong understanding of retail and shopper behavior is essential.
• Activation Excellence & Business Acumen: Demonstrated capacity to execute strategies with unparalleled agility and rigor, driving results while maintaining a strong focus on sustainable business practices and profitability.
• Collaborative Leadership: A natural collaborator who excels at fostering synergistic partnerships across internal departments and external agencies. You are adept at creating shared success, proactively sharing best practices, and leveraging collective strengths.

The L'Oréal Way: Our Core Competencies:

As a Brand Business Lead at L'Oréal, you will embody our core values and competencies:

• Innovator: You challenge the status quo, embrace new ideas, and constantly seek novel solutions to drive the brand forward.
• Strategist: You possess a keen analytical mind, capable of envisioning long-term market trends and crafting robust plans to achieve ambitious goals.
• People Developer: You are passionate about nurturing talent, empowering your team, and fostering a culture of continuous learning and growth.
• Integrator: You skillfully connect diverse functions, insights, and initiatives, ensuring cohesive strategies and seamless execution.
• Entrepreneur: You demonstrate a proactive, results-driven mindset, taking ownership, embracing calculated risks, and continuously seeking opportunities for expansion and improvement.

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital status, medical condition or disability. We adhere to all local Labour Relations legislation.

If you are a strategic, dynamic, and consumer-centric leader ready to make a significant impact on iconic beauty brands in the vibrant South African market, we invite you to apply. Join L'Oréal and unleash your potential in a company that champions innovation, diversity, and excellence.

Closing Date : 16 July 2025