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Job Title: Communication Specialist – Kiehl's - Luxe Division
WHO WE ARE:
In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our Division has an unrivalled portfolio of 23 aspirational brands (Yves Saint Laurent, Khiels, Lancôme, Prada, and Urban Decay to name a few) and an incredibly talented team of 28k experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.
A DAY IN THE LIFE:
This role orchestrates new product launches and drives growth of key pillar products within the Kiehl’s brand, leveraging expertise in brand building through holistic marketing communication. You will strategically plan new product launch campaigns, initiate and execute marketing programs, and report on market trends and sales analysis. You will manage the P&L for your assigned category (with guidance from your manager) and optimize the budget to achieve targets. This includes overseeing budget allocation for product samples and testers, ensuring cost-effectiveness and alignment with overall marketing strategies. Team leadership responsibilities, including mentoring and managing a team of 3 Product Managers, will apply to the Group Product Manager role.
CORE WORK ACTIVITIES
- Strategic Leadership in Product Strategy
- Develop and implement the overall product strategy for the assigned category, with a deep understanding of the skincare competition.
- Manage P&L with guidance of N+1 for the assigned category and marketing PLV, optimize budget to achieve targets.
- Conduct in-depth market research, competitive analysis and consumer insights gathering to identify growth opportunities and inform product strategy.
- Potential for team leadership responsibilities, including overseeing a team of 3 Product Managers (for Group Product Manager level).
- New launch and Campaign
- Plan, Manage and integrate campaigns with related teams including budget, concept, message, key strategy and leverage action plan to roll out throughout touchpoint of consumers.
- Develop and build 360 marketing mix plans for product launches or pillar-product repush campaign, working closely with departments involved (communication, digital, eCom, retail, MD, CRM and SCM) to create an integrated, engaging and consistent consumer brand experience
- Manage all aspects of local development regarding campaign
- Analyze regular campaign result on key pillar product and share with related team.
- Product Lifecycle and Forecast Management
- Analyze product segment/category data to inform brand strategy recommendations.
- Analyze and report on skincare market trend and competitor’s activity
- Leverage deep understanding of channel dynamics (Department stores, e-Retail, eD2C, EBTQ, Naver Shopping, and Coupang, Olive Young, Kakao Gift Shop) to optimize product distribution and availability.
- Manage product forecasting and inventory, including testers and samples, to meet KPI targets.
- Work closely with other departments (Supply chain, Retail, Communications, and Merchandising) to achieve marketing objectives.
WHO YOU ARE:
- Education : Bachelor’s degree
- Year of Experience : +7-10 years of experience
- Experience:
- Experience in the luxury cosmetic industry is essential, with a minimum of 5 years of experience in product management or brand development.
- Skincare or Dermo skincare experience is a plus
- Strong analytical problem solving, communication and negotiation skills
- Growth mindset and results driven
- Innovative, ambitious, and able to take initiative
- Team leading experience is a plus (for Group Product Manager level)
- Language: Fluent in both Korean and English (Speaking & Written)
- Other Skills: Proficient with Microsoft Excel, PowerPoint
WE ARE ENGAGED & COMMITTED:
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.
The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law.
We are proud to be an equal opportunity employer.
(*Please attach your updated Eng. resume when you apply.)