Key Job Accountabilities:

1. Leadership and strategy

• Take the lead of deliver Taiwan Luxe’s media planner roadmap and lead the media team
• Develop team members’ professional abilities and motivate members’ performance to enhance team productivity and quality
• Build comprehensive and convincing annual or campaigns media plans, optimization roadmap, and scenarios, including Media mix and recommendation for all Luxe brands
• Plan marketing budgets and report on important metrics regularly
• Monitoring the effectiveness of various marketing campaigns and strategies

2. Coordinate

• Closely work with brand teams to support them on improving annual and campaign media performance
• Be the division media team contact window for business brand teams by identifying media pain points and solution opportunities in conjunction with the marketing leaders of each brand
• Coordinate with internal stakeholders to synergy all resources to have a comprehensive media plan, including EC performance media, PR, social community etc.
• Manage relationships with multiple media agencies, adtech platforms and publishers
• Ensure agencies follow L’Oréal golden rules and standards in setting up campaigns

3. Innovate

• Identify best local players and tech tools to help L’Oréal pioneer advanced media activations
• Identify new opportunities (services, data usage, …) to better engage our consumers online during their purchasing journey
• Find omnichannel synergies between offline and online channels

Requirements:

• Good command of written and spoken English & Mandarin

• +5 years of experience in media

• Strong knowledge in digital precision media activation (e.g. Google Marketing Platform, consumer data platforms, DMP, DSP, programmatic buying, audience segments,…) and digital media KPIs (CPV, CPM, CPA, ROAS,…)

• Capacity to handle pressure and reassure stakeholders (topic is visible to top management & big budgets)

• Self-motivated, detail-oriented, and highly results-driven • Ability to think and act both strategically and tactically. Capable of developing insights and quantifying results. • Excellent analytical, communication, and collaboration skills, including managing a small team to shape a positive environment