L’Oréal strives to win over another one billion consumers around the world by innovating and creating products that meet the infinite diversity of our consumer’s needs, and we want you to help us reach this goal! We want to hire great people with unexpected ideas, the ability to challenge the status quo, and are ready to shape and disrupt the future of beauty. “Run it as your own business” is our mantra. Got what it takes? We are currently looking for a Ecommerce Brand Manager for NYX PROFESSIONAL MAKEUP brand in Copenhagen.
WE ARE NYX PROFESSIONAL MAKEUP! WITH LOVE FROM L.A.
This isn't just makeup! This is a fierce community of independent spirits. We believe in unstoppable self-expression. We provide cruelty free, long lasting, pro-level pigments. We are from LA, made for the world! We are the new makeup pro, we are NYX Professional Makeup.
Your mission…
As a Ecommerce Brand Manager you will drive the online business presence of the brand, ensuring a strong e commerce activation plan and content strategy on client platform. You will be champion of ecomm user experience and support the growth of the heroes of the brand online, as much as the launches and big bets.
You will…
- Be responsible for yearly ecomm activation and content strategy plan for the brand
- Outline activation plan covering transactional, retailer and OCA campaigns with media manager and KAM
- Be responsible for A&P investment in clients, provide recommendation how much to invest in transactional media & retailer media per client – align with Media managers and Commercial teams
- Drive ecomm mega heroes activation excellence, including best in class content, holistic activations (media + advocacy in Always on) in a sustainable way
- Be responsible for all ecomm content for the brand
- Provide GWPs (in alignment with Zone and PBM) and bundle suggestion for the brand
- Ensure strong user experience, best in class content and drive e-commerce content acceleration & optimization for the brand, both online and offsite ( websites, offsite ex. collab ads) optimized based on objective. Secure strategy for ratings and reviews, and UGC content.
- Work with Media managers on the transactional and retailer media strategy for the brand and secure best in class content for these media initiatives. Optimize creatives in AO, ensure testing with media team and the E-activation and Performance manager
- Monitor the data impact tool and ensure A+ content, with the support of E-merch manager, drive ecomm SEO initiatives aligned with Owned media managers
- Facilitate relevant A&I activations with brand A&I manager to support big bets/mega heroes
- Work with own Media managers to activate digital services for all O+O partners
- Ensure all ecomm content is well aligned with brand tone of voice and sense of purpose
- Share information to relevant stakeholders on brand eComm performance and initiate action points to Commercial via O+O channel activation
- Maximize brand visibility during multi-brand ecommerce event (ie Black Friday, Holidays, Viral Beauty)
- Analyze initiatives and report on ecommerce performance, identify gaps and address challenges to drive turnover
- Ensure compliance (GDPR, usage rights) of content and ecomm activations
Your main KPIs:
- Ecommerce sellout performance
- Mega heroes WOB
- A+ Content
- ROAS
- Traffic increase, time spent, bounce rate and CR on relevant ecomm initiatives and PDPs
You are...
- With an experience in a similar role (+2y), preferably from the FMCG industry
- You have a relevant degree within Marketing, Branding, Business or similar
- You have excellent communication skills
- Both creative and an experienced Excel-user who likes to work with numbers
- Detail oriented and organized in your daily work
- Navigating easily in a complex matrix structure, and are a pro-active team member
- Fluent in English and preferably a Nordic language
- Preferable have experience in transactional or retailer media
We are looking for the Ecommerce Brand Manager to start as 1st of August 2025. The employment is permanent. Role will be reporting directly to Senior Brand Manager for NYX Professional make up. Applications are reviewed on a rolling basis, so do not wait to apply! We welcome everyone to apply no matter your gender, ethnicity, physical abilities, age, religion, or sexual orientation.
What’s in it for you?
We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals.
Who are we?
Leading the world in beauty and pioneering the world of beauty tech; we have more than 90K employees across 150 countries on five continents and have a unique international portfolio of 37 brands. The Group generated sales amounting to 41.18 billion euros in 2023, and e-commerce accounted for 28% of the Group’s sales. We push boundaries and move fast globally to stay ahead of the game. As the market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship, and you’ll have the chance to conceptualize ideas and bring them to life in an agile way not least through continued digital innovation. Your job will be your innovation playground.
What we do at L’Oréal always has a big impact. At L’Oréal, we define success as making a positive, conscious impact. We’ve been recognized as the World's most ethical company in the world by Ethisphere®. For the seventh time in a row, L’Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water, and protecting forests, for the fourth year running. In 2023, L’Oréal was for the 6th consecutive year recognized by the Bloomberg Gender-Equality Index (GEI) for having successfully created an inclusive and equal work environment. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself. For us, our job is more than just a job, it is about building a better future for others and our planet.
Freedom to Go Beyond. That’s the Beauty of L’Oréal.