The world leader in beauty, present in 150 countries on five continents! Our 36 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave, our local brand İpek and more.
For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Ourambition for the coming years is to create the beauty that moves the world and innovate the beauty that meets the infinite diversity of our consumers’ beauty needs and desires.
If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Consumer Products Division!
WHAT YOU’LL DO
Growth & Transformation:
- Leads ecom growth transformation plan and drives the implementation of growth initiatives to support our online presence.
- Strategize ECOM initiatives & portfolio in line with consumers and client specific needs in collaboration with brands.
- Leading & gatekeeping key ecom strategies (Bundle share, heros, eventing share, basket uplift strategies etc)
Activation & ecom marketing funnel:
- Take ownership of coordinating the ECommerce activation roadmap. Strategize, execute and evaluate big bet online acitvations and events to achieve online sellout targets.
- Managing and optimizing the ecom activation plan, from planning, execution, to data-driven performance analysis ensuring effective and relevant brand investment for all pure players and e-retailers.
- Working as the main point of contact for marketing, digital and collaborate closely with ecom ecosystem to optimize the plan & help maximize marketing spend effectiveness at channel and client level.
- Collaborate with marketing and brand advocacy teams to leverage, maximize marketing initiatives investment (collab ads, media linking, R&Rs, advocacy/PR) and optimize the full funnel consumer path to purchase
- Media Budget influencing for brand media / cross brand budgets
- Foster test & learn and best practice sharing leveraging industry, zone & global best practices in ecommerce activation.
Eventing:
- Leads the E-Eventing initiatives to maximize performance and drive traffic and sell-out online (Defines clear eventing objectives, animates multifunctional collaboration incl. alignment with all key stakeholders (e-kams, SBMs, OBMs, digital etc.)
Analytics & Data Insights:
- Consolidate and analyze e-commerce and digital KPIs (sell-out, conversion rate, traffic, click-through-rate, etc.) for business insights (with responsible E-Commerce Managers)
- Be the contact person for all eCommerce data & analytics and insights. Leverage advanced dashboarding and become the champion of data tools (powerBI, usersdot etc)
- Helps shape eCommerce strategy and future growth plans whilst also keeping our leadership team informed of our ecommerce markets’ online performance and opportunities.
- Be the customer marketing voice of our client partners in line with e-JBPs, aligning on the shopper activation game plan, joint success KPIs and growth opportunities
- Advancing our category thought leadership with priority PP and e-retailers leveraging data & analytics partnership to provide growth recommendations.
- Identify new commercial opportunities within our categories & brands & client partners by analysing multiple and varied sources of data and turning them into meaningful and actionable insights.
- Present data driven analysis to key stakeholders across the business in a concise and compelling way to influence decision making.
DO YOU HAVE WHAT IT TAKES
- 4 years’ university degree
- Min. 5 years of experience
- Strong analytical problem solving, communication and negotiation skills
- Growth mindset and results driven
- Innovative, ambitious, and able to take initiative
- Excellent communication skills in English
WHAT COULD L’ORÉAL OFFER YOU
- The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
- Work with some of the biggest brands and experts in the business, and the most passionate people
- A diverse environment
- Enablement to contribute for sustainability
- Opportunity to be at the center of digital transformation
- World class training and development
You have freedom to go beyond! That's the beauty of L'Oréal.
#WEARELOREAL
Take a closer look at our world here!